A data profile of the people who buy, follow and care about De Lijn in Belgium — modelled from more than twelve digital signal sources. De Lijn has an estimated audience of 3,544,610 people in Belgium.
The average De Lijn fan in Belgium is 45.9 years old, balanced, and lives primarily in Antwerp.
The audience is concentrated in Antwerp, East Flanders, Flemish Brabant.
Top brand affinities include Brussels Airlines, Public transport, BNP Paribas Fortis, with strongest over-indexing on Brussels Airlines (3.87× the country average).
Demographically, the De Lijn audience skews balanced with an average age of 45.9, and over-indexes on personality traits such as Quality Awareness, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical De Lijn fan in Belgium is balanced, around 45.9 years old, with strong Quality Awareness tendencies and a notable affinity for Brussels Airlines.
The key figures that characterise the De Lijn profile in Belgium.
54.5% are female, 45.5% are male, average age 45.9.
| Metric | Value |
|---|---|
| Female | 54.5% |
| Male | 45.5% |
| Average age | 45.9 |
| Estimated audience size | 3,544,610 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 12% | |
| 30-39 | 12% | |
| 40-49 | 20% | |
| 50+ | 44% |
Where the De Lijn audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Antwerp | ~900K | 2.57× | |
| 02 | Flemish Brabant | ~600K | 1.97× | |
| 03 | East Flanders | ~700K | 1.93× | |
| 04 | Limburg | ~300K | 1.69× | |
| 05 | West Flanders | ~500K | 1.62× | |
| 06 | Brussels | ~200K | 0.91× | |
| 07 | Luxembourg | ~20K | 0.22× | |
| 08 | Province of Namur | ~20K | 0.15× | |
| 09 | Walloon Brabant | ~10K | 0.15× | |
| 10 | Liege | ~30K | 0.10× | |
| 11 | Hainaut | ~30K | 0.09× |
The strongest cross-interests of the De Lijn audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Public transport | Cars & Mobility | 4.14× | ||
| 02 | Brussels Airlines | Travel & Leisure | 3.87× | ||
| 03 | Romelu Lukaku | Sports | 3.80× | ||
| 04 | Vincent Kompany | Sports | 3.76× | ||
| 05 | L'Équipe | Sports | 3.56× | ||
| 06 | Kevin De Bruyne | Sports | 2.61× | ||
| 07 | Royale Union Saint-Gilloise | Sports | 2.48× | ||
| 08 | BNP Paribas Fortis | Business & Career | 2.47× | ||
| 09 | Orange | Technology & Electronics | 2.36× | ||
| 10 | Eurostar | Cars & Mobility | 2.29× | ||
| 11 | Sustainable energy | Home & Garden | 2.28× | ||
| 12 | Casino | Games | 2.16× | ||
| 13 | Viral video | Internet & Social Media | 2.15× | ||
| 14 | FlixBus | Cars & Mobility | 2.07× | ||
| 15 | Royal Antwerp F.C. | Sports | 1.89× | ||
| 16 | Pizza Hut | Food & Beverages | 1.82× | ||
| 17 | Amsterdam | Travel & Leisure | 1.78× | ||
| 18 | Standard Liège | Sports | 1.70× | ||
| 19 | City of Brussels | Travel & Leisure | 1.56× | ||
| 20 | K.R.C. Genk | Sports | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.39× | |
| Community Orientation | OPEN | 1.34× | |
| Sustainability | BALANCE | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.70× | |
| Pet Ownership | JOY | 0.78× | |
| Luxury Orientation | PREMIUM | 0.79× |
De Lijn's target market in Belgium covers an estimated 3,544,610 people, concentrated in Antwerp and East Flanders.
54.5% of the De Lijn audience are female, 45.5% are male, with an average age of 45.9 years.
De Lijn fans show strongest brand affinity for Brussels Airlines (3.87×), Public transport (4.14×), and BNP Paribas Fortis (2.47×) over the country average.
De Lijn fans in Belgium are most concentrated in Antwerp (reach ~900K), East Flanders (reach ~700K), and Flemish Brabant (reach ~600K). These three regions account for the largest share of the active audience.
Beyond De Lijn itself, the audience over-indexes on Public transport (4.14×), BNP Paribas Fortis (2.47×), Orange (2.36×), and City of Brussels (1.56×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for De Lijn. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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