Tattoos Audience in Italy
Tattoos has an estimated audience of 14,497,696 people in Italy. 56.8% are female, 43.2% are male, average age 41.0. Top regions: Lombardy, Lazio, Campania. Top brand affinities: Subito.it, Blouse, Smiley, Body modification, Party dress.
The average Tattoos fan in Italy is 41.0 years old, more female, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Campania. Top brand affinities include Subito.it, Blouse, Smiley, with strongest over-indexing on Subito.it (1.63× the country average). Demographically, the Tattoos audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Risk Appetite, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic · Subtype: Record label
Demographics of Tattoos fans
| Metric | Value |
|---|---|
| Female | 56.8% |
| Male | 43.2% |
| Average age | 41.0 |
| Estimated audience size | 14,497,696 |
Audience persona
The typical Tattoos fan in Italy is more female, around 41.0 years old, with strong Risk Appetite tendencies and a notable affinity for Subito.it.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 3,037,702 | 1.19× |
| Lazio | 2,145,942 | 1.21× |
| Campania | 2,059,484 | 1.27× |
| Sicilia | 1,600,239 | 1.27× |
| Veneto | 1,431,176 | 1.25× |
| Emilia-Romagna | 1,324,279 | 1.12× |
| Piedmont | 1,170,176 | 1.09× |
| Puglia | 1,132,417 | 1.13× |
| Tuscany | 1,106,532 | 1.15× |
| Sardinia | 468,717 | 1.15× |
| Calabria | 417,478 | 0.94× |
| Liguria | 357,687 | 0.88× |
| Trentino-Alto Adige/Südtirol | 322,455 | 1.18× |
| Friuli-Venezia Giulia | 289,960 | 1.06× |
| Marche | 286,860 | 0.79× |
| Abruzzo | 256,139 | 0.8× |
| Umbria | 167,878 | 0.71× |
| Basilicata | 119,926 | 0.91× |
| Molise | 31,144 | 0.45× |
| Aosta Valley | 16,320 | 0.44× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Subito.it | 1.63× | Shopping |
| Blouse | 1.68× | Fashion & Accessoires |
| Smiley | 1.54× | Internet & Social Media |
| Body modification | 1.98× | Beauty & Wellness |
| Party dress | 1.58× | Fashion & Accessoires |
| Tattoo artist | 1.9× | Beauty & Wellness |
| Cognitive science | 1.51× | Health |
| 1990s in fashion | 1.82× | Fashion & Accessoires |
| Gown | 1.56× | Fashion & Accessoires |
| Japanese art | 1.5× | Arts & Culture |
| Online shopping malls | 1.94× | Shopping |
| Laura Pausini | 1.55× | Music & Radio |
| Little black dress | 2.03× | Fashion & Accessoires |
| Magic (illusion) | 1.63× | Kids & Family |
| Japanese popular culture | 1.51× | Travel & Leisure |
| Data recovery | 1.58× | Technology & Electronics |
| Heat pump | 1.59× | Home & Garden |
| Volagratis | 1.76× | Travel & Leisure |
| Dermis | 1.73× | Health |
| Fishing line | 1.59× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.32 |
| Extroversion | THRILL | 1.25 |
| Luxury Orientation | PREMIUM | 1.11 |
| Social Media Usage | JOY | 1.09 |
| Indulgence | JOY | 1.08 |
| Travelling | THRILL | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.9% |
| Japan | 4.9% |
| Italy | 4.7% |
See Tattoos audiences in other countries
More Record label audiences in Italy
- Heavy metal music (15,671,589)
- Made in France (1,432,214)
- Playlist (1,098,470)
- Warner Music Group (574,517)
- Independent record label (462,188)
Frequently asked questions
How many fans does Tattoos have in Italy?
Tattoos has an estimated audience of 14,497,696 people in Italy, concentrated in Lombardy and Lazio.
What is the gender split and age of Tattoos fans?
56.8% of Tattoos fans are female, 43.2% are male, with an average age of 41.0 years.
Which brands do Tattoos fans like most?
Tattoos fans show strongest brand affinity for Subito.it (1.63×), Blouse (1.68×), and Smiley (1.54×) over the country average.
Where do Tattoos fans live in Italy?
Tattoos fans in Italy are most concentrated in Lombardy (reach 3,037,702), Lazio (reach 2,145,942), and Campania (reach 2,059,484). These three regions account for the largest share of the active audience.
What other brands do Tattoos fans also like?
Beyond Tattoos itself, the audience over-indexes on Blouse (1.68×), Smiley (1.54×), Body modification (1.98×), and Party dress (1.58×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Tattoos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.