A data profile of the people who buy, follow and care about Tattoos in Spain — modelled from more than twelve digital signal sources. Tattoos has an estimated audience of 8,271,592 people in Spain.
The average Tattoos fan in Spain is 42.0 years old, more female, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Andalusia, Comunidad Valenciana.
Top brand affinities include Cosmetics, Shoes, Jewelry, with strongest over-indexing on Cosmetics (1.65× the country average).
Demographically, the Tattoos audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Creativity, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Tattoos fan in Spain is more female, around 42.0 years old, with strong Creativity tendencies and a notable affinity for Cosmetics.
The key figures that characterise the Tattoos profile in Spain.
61.2% are female, 38.8% are male, average age 42.0.
| Metric | Value |
|---|---|
| Female | 61.2% |
| Male | 38.8% |
| Average age | 42.0 |
| Estimated audience size | 8,271,592 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 24% |
of the worldwide Tattoos audience comes from Spain.
| Country | Share |
|---|---|
| United States | 18.9% |
| Japan | 4.9% |
| Italy | 4.6% |
Where the Tattoos audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Balearic Islands | ~700K | 2.93× | |
| 02 | Canary Islands | ~900K | 2.28× | |
| 03 | Catalonia | ~2.5M | 1.56× | |
| 04 | Comunidad Valenciana | ~1M | 1.30× | |
| 05 | Andalusia | ~1.5M | 1.01× | |
| 06 | Region of Murcia | ~300K | 0.92× | |
| 07 | Community of Madrid | ~1M | 0.81× | |
| 08 | Galicia | ~300K | 0.80× | |
| 09 | Aragon | ~200K | 0.71× | |
| 10 | Cantabria | ~70K | 0.70× | |
| 11 | La Rioja | ~40K | 0.70× | |
| 12 | Basque Autonomous Country | ~200K | 0.68× | |
| 13 | Castile and León | ~200K | 0.67× | |
| 14 | Castilla-La Mancha | ~200K | 0.67× | |
| 15 | Navarre | ~70K | 0.67× | |
| 16 | Principality of Asturias | ~100K | 0.66× | |
| 17 | Extremadura | ~100K | 0.65× |
The strongest cross-interests of the Tattoos audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Children's clothing | Fashion & Accessoires | 2.05× | ||
| 02 | Handbags | Fashion & Accessoires | 1.95× | ||
| 03 | Coupons | Shopping | 1.88× | ||
| 04 | Sunglasses | Fashion & Accessoires | 1.88× | ||
| 05 | Dresses | Fashion & Accessoires | 1.87× | ||
| 06 | Fragrances | Beauty & Wellness | 1.86× | ||
| 07 | Spas | Beauty & Wellness | 1.85× | ||
| 08 | Beauty salons | Beauty & Wellness | 1.80× | ||
| 09 | Hair products | Beauty & Wellness | 1.79× | ||
| 10 | Boutiques | Fashion & Accessoires | 1.72× | ||
| 11 | Shopping malls | Shopping | 1.70× | ||
| 12 | Discount stores | Shopping | 1.70× | ||
| 13 | Fashion design | Business & Career | 1.68× | ||
| 14 | Jewelry | Fashion & Accessoires | 1.67× | ||
| 15 | Cosmetics | Beauty & Wellness | 1.65× | ||
| 16 | Women's clothing | Fashion & Accessoires | 1.62× | ||
| 17 | Shoes | Fashion & Accessoires | 1.58× | ||
| 18 | Footwear | Fashion & Accessoires | 1.54× | ||
| 19 | Woman | Kids & Family | 1.53× | ||
| 20 | Luxury goods | Fashion & Accessoires | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.49× | |
| Extroversion | THRILL | 1.38× | |
| Price Sensitivity | PREMIUM | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.85× | |
| Healthy Lifestyle | BALANCE | 0.92× | |
| Risk Appetite | THRILL | 0.96× |
Tattoos has an estimated audience of 8,271,592 people in Spain, concentrated in Catalonia and Andalusia.
61.2% of Tattoos fans are female, 38.8% are male, with an average age of 42.0 years.
Tattoos fans show strongest brand affinity for Cosmetics (1.65×), Shoes (1.58×), and Jewelry (1.67×) over the country average.
Tattoos fans in Spain are most concentrated in Catalonia (reach ~2.5M), Andalusia (reach ~1.5M), and Comunidad Valenciana (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Tattoos itself, the audience over-indexes on Shoes (1.58×), Jewelry (1.67×), Beauty salons (1.8×), and Fragrances (1.86×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Tattoos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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