Tattoos Audience in Spain
Tattoos has an estimated audience of 8,271,592 people in Spain. 61.2% are female, 38.8% are male, average age 42.0. Top regions: Catalonia, Andalusia, Comunidad Valenciana. Top brand affinities: Cosmetics, Shoes, Jewelry, Beauty salons, Fragrances.
The average Tattoos fan in Spain is 42.0 years old, more female, and lives primarily in Catalonia. The audience is concentrated in Catalonia, Andalusia, Comunidad Valenciana. Top brand affinities include Cosmetics, Shoes, Jewelry, with strongest over-indexing on Cosmetics (1.65× the country average). Demographically, the Tattoos audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Extroversion, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic · Subtype: Record label
Demographics of Tattoos fans
| Metric | Value |
|---|---|
| Female | 61.2% |
| Male | 38.8% |
| Average age | 42.0 |
| Estimated audience size | 8,271,592 |
Audience persona
The typical Tattoos fan in Spain is more female, around 42.0 years old, with strong Extroversion tendencies and a notable affinity for Cosmetics.
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Catalonia | 2,341,644 | 1.57× |
| Andalusia | 1,640,102 | 1.01× |
| Comunidad Valenciana | 1,214,338 | 1.31× |
| Community of Madrid | 1,131,282 | 0.81× |
| Canary Islands | 953,699 | 2.31× |
| Balearic Islands | 691,834 | 2.98× |
| Galicia | 304,233 | 0.79× |
| Region of Murcia | 257,837 | 0.91× |
| Castile and León | 231,338 | 0.64× |
| Castilla-La Mancha | 212,066 | 0.63× |
| Basque Autonomous Country | 202,939 | 0.66× |
| Aragon | 145,604 | 0.67× |
| Principality of Asturias | 115,310 | 0.59× |
| Extremadura | 98,702 | 0.55× |
| Cantabria | 62,915 | 0.6× |
| Navarre | 58,293 | 0.56× |
| La Rioja | 22,288 | 0.41× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cosmetics | 1.65× | Beauty & Wellness |
| Shoes | 1.58× | Fashion & Accessoires |
| Jewelry | 1.67× | Fashion & Accessoires |
| Beauty salons | 1.8× | Beauty & Wellness |
| Fragrances | 1.86× | Beauty & Wellness |
| Dresses | 1.87× | Fashion & Accessoires |
| Hair products | 1.79× | Beauty & Wellness |
| Spas | 1.85× | Beauty & Wellness |
| Women's clothing | 1.62× | Fashion & Accessoires |
| Boutiques | 1.72× | Fashion & Accessoires |
| Footwear | 1.54× | Fashion & Accessoires |
| Woman | 1.53× | Kids & Family |
| Shopping malls | 1.7× | Shopping |
| Luxury goods | 1.53× | Fashion & Accessoires |
| Coupons | 1.88× | Shopping |
| Fashion design | 1.68× | Business & Career |
| Discount stores | 1.7× | Shopping |
| Handbags | 1.95× | Fashion & Accessoires |
| Sunglasses | 1.88× | Fashion & Accessoires |
| Children's clothing | 2.05× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.53 |
| Luxury Orientation | PREMIUM | 1.01 |
| Social Media Usage | JOY | 0.97 |
| Pet Ownership | JOY | 0.96 |
| Travelling | THRILL | 0.96 |
| Community Orientation | OPEN | 0.95 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.9% |
| Japan | 4.9% |
| Italy | 4.7% |
See Tattoos audiences in other countries
More Record label audiences in Spain
- Heavy metal music (8,293,238)
- Musea (1,410,519)
- Harthouse (940,563)
- Made in France (853,671)
- Clambake (705,363)
Frequently asked questions
How many fans does Tattoos have in Spain?
Tattoos has an estimated audience of 8,271,592 people in Spain, concentrated in Catalonia and Andalusia.
What is the gender split and age of Tattoos fans?
61.2% of Tattoos fans are female, 38.8% are male, with an average age of 42.0 years.
Which brands do Tattoos fans like most?
Tattoos fans show strongest brand affinity for Cosmetics (1.65×), Shoes (1.58×), and Jewelry (1.67×) over the country average.
Where do Tattoos fans live in Spain?
Tattoos fans in Spain are most concentrated in Catalonia (reach 2,341,644), Andalusia (reach 1,640,102), and Comunidad Valenciana (reach 1,214,338). These three regions account for the largest share of the active audience.
What other brands do Tattoos fans also like?
Beyond Tattoos itself, the audience over-indexes on Shoes (1.58×), Jewelry (1.67×), Beauty salons (1.8×), and Fragrances (1.86×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Tattoos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.