A data profile of the people who buy, follow and care about Tattoos in France — modelled from more than twelve digital signal sources. Tattoos has an estimated audience of 8,970,700 people in France.
The average Tattoos fan in France is 40.6 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Provence-Alpes-Côte d'Azur.
Top brand affinities include Paris Saint-Germain, Discount stores, Hair products, with strongest over-indexing on Paris Saint-Germain (1.55× the country average).
Demographically, the Tattoos audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Creativity, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Tattoos fan in France is more female, around 40.6 years old, with strong Creativity tendencies and a notable affinity for Paris Saint-Germain.
The key figures that characterise the Tattoos profile in France.
56.3% are female, 43.7% are male, average age 40.6.
| Metric | Value |
|---|---|
| Female | 56.3% |
| Male | 43.7% |
| Average age | 40.6 |
| Estimated audience size | 8,970,700 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 21% | |
| 50+ | 23% |
of the worldwide Tattoos audience comes from France.
| Country | Share |
|---|---|
| United States | 18.9% |
| Japan | 4.9% |
| Italy | 4.6% |
Where the Tattoos audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Provence-Alpes-Côte d'Azur | ~900K | 1.36× | |
| 02 | Île-de-France | ~2M | 1.13× | |
| 03 | Auvergne-Rhône-Alpes | ~1M | 1.13× | |
| 04 | Occitanie | ~800K | 1.09× | |
| 05 | Corsica | ~50K | 1.08× | |
| 06 | Grand Est | ~700K | 1.03× | |
| 07 | Hauts-de-France | ~800K | 0.99× | |
| 08 | Nouvelle-Aquitaine | ~800K | 0.97× | |
| 09 | Brittany | ~400K | 0.86× | |
| 10 | Pays de la Loire | ~400K | 0.85× | |
| 11 | Normandy | ~400K | 0.85× | |
| 12 | Bourgogne-Franche-Comté | ~300K | 0.85× | |
| 13 | Centre-Val de Loire | ~300K | 0.84× |
The strongest cross-interests of the Tattoos audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Children's clothing | Fashion & Accessoires | 1.86× | ||
| 02 | Hair products | Beauty & Wellness | 1.81× | ||
| 03 | Sunglasses | Fashion & Accessoires | 1.81× | ||
| 04 | Handbags | Fashion & Accessoires | 1.80× | ||
| 05 | Fragrances | Beauty & Wellness | 1.79× | ||
| 06 | Blouse | Fashion & Accessoires | 1.77× | ||
| 07 | Pizza | Food & Beverages | 1.73× | ||
| 08 | Dresses | Fashion & Accessoires | 1.69× | ||
| 09 | Shopping malls | Shopping | 1.66× | ||
| 10 | Skirt | Fashion & Accessoires | 1.66× | ||
| 11 | Decoration | Home & Garden | 1.66× | ||
| 12 | Women's clothing | Fashion & Accessoires | 1.63× | ||
| 13 | Coupons | Shopping | 1.62× | ||
| 14 | Toys | Games | 1.59× | ||
| 15 | Spas | Beauty & Wellness | 1.58× | ||
| 16 | Paris Saint-Germain | Sports | 1.55× | ||
| 17 | Discount stores | Shopping | 1.54× | ||
| 18 | Beauty salons | Beauty & Wellness | 1.53× | ||
| 19 | Boutiques | Fashion & Accessoires | 1.52× | ||
| 20 | Weddings | Kids & Family | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.32× | |
| Price Sensitivity | PREMIUM | 1.25× | |
| Extroversion | THRILL | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.86× | |
| Pet Ownership | JOY | 0.89× | |
| Career Orientation | POWER | 0.89× |
Tattoos has an estimated audience of 8,970,700 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
56.3% of Tattoos fans are female, 43.7% are male, with an average age of 40.6 years.
Tattoos fans show strongest brand affinity for Paris Saint-Germain (1.55×), Discount stores (1.54×), and Hair products (1.81×) over the country average.
Tattoos fans in France are most concentrated in Île-de-France (reach ~2M), Auvergne-Rhône-Alpes (reach ~1M), and Provence-Alpes-Côte d'Azur (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Tattoos itself, the audience over-indexes on Discount stores (1.54×), Hair products (1.81×), Women's clothing (1.63×), and Fragrances (1.79×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Tattoos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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