Tattoos Audience in France
Tattoos has an estimated audience of 8,970,700 people in France. 56.3% are female, 43.7% are male, average age 40.6. Top regions: Île-de-France, Auvergne-Rhône-Alpes, Provence-Alpes-Côte d'Azur. Top brand affinities: Paris Saint-Germain, Discount stores, Hair products, Women's clothing, Fragrances.
The average Tattoos fan in France is 40.6 years old, more female, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Provence-Alpes-Côte d'Azur. Top brand affinities include Paris Saint-Germain, Discount stores, Hair products, with strongest over-indexing on Paris Saint-Germain (1.55× the country average). Demographically, the Tattoos audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Patriotism, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic · Subtype: Record label
Demographics of Tattoos fans
| Metric | Value |
|---|---|
| Female | 56.3% |
| Male | 43.7% |
| Average age | 40.6 |
| Estimated audience size | 8,970,700 |
Audience persona
The typical Tattoos fan in France is more female, around 40.6 years old, with strong Patriotism tendencies and a notable affinity for Paris Saint-Germain.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 1,810,260 | 1.13× |
| Auvergne-Rhône-Alpes | 1,192,521 | 1.13× |
| Provence-Alpes-Côte d'Azur | 910,782 | 1.37× |
| Occitanie | 843,353 | 1.09× |
| Hauts-de-France | 780,491 | 0.99× |
| Nouvelle-Aquitaine | 766,651 | 0.97× |
| Grand Est | 746,594 | 1.03× |
| Pays de la Loire | 417,538 | 0.84× |
| Brittany | 373,667 | 0.85× |
| Normandy | 363,974 | 0.83× |
| Bourgogne-Franche-Comté | 300,206 | 0.83× |
| Centre-Val de Loire | 278,417 | 0.82× |
| Corsica | 49,968 | 1.12× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Paris Saint-Germain | 1.55× | Sports |
| Discount stores | 1.54× | Shopping |
| Hair products | 1.81× | Beauty & Wellness |
| Women's clothing | 1.63× | Fashion & Accessoires |
| Fragrances | 1.79× | Beauty & Wellness |
| Spas | 1.58× | Beauty & Wellness |
| Dresses | 1.69× | Fashion & Accessoires |
| Boutiques | 1.52× | Fashion & Accessoires |
| Shopping malls | 1.66× | Shopping |
| Coupons | 1.62× | Shopping |
| Handbags | 1.8× | Fashion & Accessoires |
| Beauty salons | 1.53× | Beauty & Wellness |
| Toys | 1.59× | Games |
| Sunglasses | 1.81× | Fashion & Accessoires |
| Children's clothing | 1.86× | Fashion & Accessoires |
| Pizza | 1.73× | Food & Beverages |
| Blouse | 1.77× | Fashion & Accessoires |
| Skirt | 1.66× | Fashion & Accessoires |
| Weddings | 1.51× | Kids & Family |
| Decoration | 1.66× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 38.02 |
| Urban Lifestyle | OPEN | 7.95 |
| Mindfulness | BALANCE | 1.92 |
| Community Orientation | OPEN | 1.44 |
| Indulgence | JOY | 1.31 |
| Extroversion | THRILL | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.9% |
| Japan | 4.9% |
| Italy | 4.7% |
See Tattoos audiences in other countries
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Frequently asked questions
How many fans does Tattoos have in France?
Tattoos has an estimated audience of 8,970,700 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
What is the gender split and age of Tattoos fans?
56.3% of Tattoos fans are female, 43.7% are male, with an average age of 40.6 years.
Which brands do Tattoos fans like most?
Tattoos fans show strongest brand affinity for Paris Saint-Germain (1.55×), Discount stores (1.54×), and Hair products (1.81×) over the country average.
Where do Tattoos fans live in France?
Tattoos fans in France are most concentrated in Île-de-France (reach 1,810,260), Auvergne-Rhône-Alpes (reach 1,192,521), and Provence-Alpes-Côte d'Azur (reach 910,782). These three regions account for the largest share of the active audience.
What other brands do Tattoos fans also like?
Beyond Tattoos itself, the audience over-indexes on Discount stores (1.54×), Hair products (1.81×), Women's clothing (1.63×), and Fragrances (1.79×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Tattoos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.