Tattoos Audience in Mexico
Tattoos has an estimated audience of 8,414,677 people in Mexico. 53.2% are female, 46.8% are male, average age 31.2. Top brand affinities: Tequila Azul Centenario, Peniche, Portugal, Sport Clips, NBA on NBC, NBA on TBS.
Top brand affinities include Tequila Azul Centenario, Peniche, Portugal, Sport Clips, with strongest over-indexing on Tequila Azul Centenario (1.53× the country average). Demographically, the Tattoos audience skews balanced with an average age of 31.2, and over-indexes on personality traits such as Mindfulness, Risk Appetite.
Category: Fashion & Accessoires · Type: Topic · Subtype: Record label
Demographics of Tattoos fans
| Metric | Value |
|---|---|
| Female | 53.2% |
| Male | 46.8% |
| Average age | 31.2 |
| Estimated audience size | 8,414,677 |
Audience persona
The typical Tattoos fan in Mexico is balanced, around 31.2 years old, with strong Mindfulness tendencies and a notable affinity for Tequila Azul Centenario.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tequila Azul Centenario | 1.53× | Food & Beverages |
| Peniche, Portugal | 1.56× | Travel & Leisure |
| Sport Clips | 1.59× | Beauty & Wellness |
| NBA on NBC | 1.52× | Sports |
| NBA on TBS | 1.53× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 2.37 |
| Risk Appetite | THRILL | 2.31 |
| Price Sensitivity | PREMIUM | 1.72 |
| Design Affinity | PREMIUM | 1.65 |
| Travelling | THRILL | 1.42 |
| Extroversion | THRILL | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.9% |
| Japan | 4.9% |
| Italy | 4.7% |
See Tattoos audiences in other countries
More Record label audiences in Mexico
- Heavy metal music (7,678,669)
- Musea (1,404,164)
- balada (1,369,440)
- Playlist (1,204,779)
- Shoegazing (1,061,199)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Tattoos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.