A data profile of the people who buy, follow and care about Tattoos in Mexico — modelled from more than twelve digital signal sources. Tattoos has an estimated audience of 8,414,677 people in Mexico.
Tattoos has an estimated audience of 8,414,677 people in Mexico. 53.2% are female, 46.8% are male, average age 31.2. Top brand affinities: Tequila Azul Centenario, Peniche, Portugal, Sport Clips, NBA on NBC, NBA on TBS.
Top brand affinities include Tequila Azul Centenario, Peniche, Portugal, Sport Clips, with strongest over-indexing on Tequila Azul Centenario (1.53× the country average).
Demographically, the Tattoos audience skews balanced with an average age of 31.2, and over-indexes on personality traits such as Extroversion, Creativity.
The typical Tattoos fan in Mexico is balanced, around 31.2 years old, with strong Extroversion tendencies and a notable affinity for Tequila Azul Centenario.
The key figures that characterise the Tattoos profile in Mexico.
53.2% are female, 46.8% are male, average age 31.2.
| Metric | Value |
|---|---|
| Female | 53.2% |
| Male | 46.8% |
| Average age | 31.2 |
| Estimated audience size | 8,414,677 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 39% | |
| 20-29 | 25% | |
| 30-39 | 18% | |
| 40-49 | 13% | |
| 50+ | 6% |
of the worldwide Tattoos audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 18.9% |
| Japan | 4.9% |
| Italy | 4.6% |
The strongest cross-interests of the Tattoos audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sport Clips | Beauty & Wellness | 1.59× | ||
| 02 | Peniche, Portugal | Travel & Leisure | 1.56× | ||
| 03 | Tequila Azul Centenario | Food & Beverages | 1.53× | ||
| 04 | NBA on TBS | Sports | 1.53× | ||
| 05 | NBA on NBC | Sports | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.05× | |
| Creativity | OPEN | 0.98× | |
| Price Sensitivity | PREMIUM | 0.97× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.74× | |
| Design Affinity | PREMIUM | 0.77× | |
| Quality Awareness | PREMIUM | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Tattoos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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