Tattoos Audience in Brazil
Tattoos has an estimated audience of 11,782,028 people in Brazil. 62.6% are female, 37.4% are male, average age 36.1. Top regions: São Paulo, Rio de Janeiro, Minas Gerais. Top brand affinities: Spas, Free software, Bad Bunny, Spanish cuisine, Vietnamese cuisine.
The average Tattoos fan in Brazil is 36.1 years old, more female, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais. Top brand affinities include Spas, Free software, Bad Bunny, with strongest over-indexing on Spas (1.61× the country average). Demographically, the Tattoos audience skews more female with an average age of 36.1, and over-indexes on personality traits such as Mindfulness, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic · Subtype: Record label
Demographics of Tattoos fans
| Metric | Value |
|---|---|
| Female | 62.6% |
| Male | 37.4% |
| Average age | 36.1 |
| Estimated audience size | 11,782,028 |
Audience persona
The typical Tattoos fan in Brazil is more female, around 36.1 years old, with strong Mindfulness tendencies and a notable affinity for Spas.
Top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | 3,109,432 | 1.01× |
| Rio de Janeiro | 1,056,066 | 0.96× |
| Minas Gerais | 989,988 | 0.81× |
| Rio Grande do Sul | 709,053 | 1.02× |
| Santa Catarina | 693,657 | 1.28× |
| Bahia | 684,626 | 0.88× |
| Paraná | 650,976 | 0.9× |
| Pernambuco | 552,036 | 1.02× |
| Ceará | 497,492 | 0.97× |
| Goiás | 481,923 | 1.07× |
| Pará | 428,800 | 1.12× |
| Amazonas | 273,603 | 1.34× |
| Maranhão | 263,705 | 0.9× |
| Espírito Santo | 234,028 | 0.95× |
| Paraíba | 224,691 | 0.95× |
| Mato Grosso | 200,762 | 0.91× |
| Rio Grande do Norte | 192,250 | 0.98× |
| Mato Grosso do Sul | 183,489 | 1.07× |
| Alagoas | 175,782 | 1.02× |
| Federal District | 161,216 | 0.82× |
| Sergipe | 149,116 | 1.22× |
| Piauí | 144,309 | 0.88× |
| Rondônia | 86,803 | 0.88× |
| Tocantins | 60,315 | 0.77× |
| Roraima | 44,995 | 1.35× |
| Amapá | 43,029 | 1.03× |
| Acre | 36,320 | 0.89× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Spas | 1.61× | Beauty & Wellness |
| Free software | 1.67× | Technology & Electronics |
| Bad Bunny | 2.1× | Music & Radio |
| Spanish cuisine | 1.51× | Food & Beverages |
| Vietnamese cuisine | 1.71× | Food & Beverages |
| Eduardo Costa | 1.5× | Music & Radio |
| Minivans | 1.71× | Cars & Mobility |
| Middle Eastern cuisine | 1.65× | Food & Beverages |
| Indian cuisine | 1.56× | Food & Beverages |
| Thai cuisine | 1.66× | Food & Beverages |
| Cosmetology | 1.7× | Beauty & Wellness |
| Greek cuisine | 1.6× | Food & Beverages |
| Reptiles | 1.52× | Pets & Animals |
| Hybrids | 1.52× | Cars & Mobility |
| Cetaphil | 1.75× | Beauty & Wellness |
| Neutrogena | 1.6× | Beauty & Wellness |
| Johnson & Johnson | 1.56× | Beauty & Wellness |
| Network storage | 1.53× | Technology & Electronics |
| G-funk | 1.52× | Music & Radio |
| Camcorders | 1.52× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.93 |
| Creativity | OPEN | 1.79 |
| Price Sensitivity | PREMIUM | 1.6 |
| Design Affinity | PREMIUM | 1.58 |
| Luxury Orientation | PREMIUM | 1.55 |
| Healthy Lifestyle | BALANCE | 1.54 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.9% |
| Japan | 4.9% |
| Italy | 4.7% |
See Tattoos audiences in other countries
More Record label audiences in Brazil
- Heavy metal music (12,111,660)
- Musea (12,011,160)
- Clambake (1,887,679)
- Playlist (1,678,445)
- Riot! (1,345,200)
Frequently asked questions
How many fans does Tattoos have in Brazil?
Tattoos has an estimated audience of 11,782,028 people in Brazil, concentrated in São Paulo and Rio de Janeiro.
What is the gender split and age of Tattoos fans?
62.6% of Tattoos fans are female, 37.4% are male, with an average age of 36.1 years.
Which brands do Tattoos fans like most?
Tattoos fans show strongest brand affinity for Spas (1.61×), Free software (1.67×), and Bad Bunny (2.1×) over the country average.
Where do Tattoos fans live in Brazil?
Tattoos fans in Brazil are most concentrated in São Paulo (reach 3,109,432), Rio de Janeiro (reach 1,056,066), and Minas Gerais (reach 989,988). These three regions account for the largest share of the active audience.
What other brands do Tattoos fans also like?
Beyond Tattoos itself, the audience over-indexes on Free software (1.67×), Bad Bunny (2.1×), Spanish cuisine (1.51×), and Vietnamese cuisine (1.71×) compared to the Brazil average.
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Tattoos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.