A data profile of the people who buy, follow and care about Tattoos in Brazil — modelled from more than twelve digital signal sources. Tattoos has an estimated audience of 11,782,028 people in Brazil.
The average Tattoos fan in Brazil is 36.1 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais.
Top brand affinities include Spas, Free software, Bad Bunny, with strongest over-indexing on Spas (1.61× the country average).
Demographically, the Tattoos audience skews more female with an average age of 36.1, and over-indexes on personality traits such as Creativity, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Tattoos fan in Brazil is more female, around 36.1 years old, with strong Creativity tendencies and a notable affinity for Spas.
The key figures that characterise the Tattoos profile in Brazil.
62.6% are female, 37.4% are male, average age 36.1.
| Metric | Value |
|---|---|
| Female | 62.6% |
| Male | 37.4% |
| Average age | 36.1 |
| Estimated audience size | 11,782,028 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 24% | |
| 30-39 | 20% | |
| 40-49 | 17% | |
| 50+ | 14% |
of the worldwide Tattoos audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 18.9% |
| Japan | 4.9% |
| Italy | 4.6% |
Where the Tattoos audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Amazonas | ~300K | 1.32× | |
| 02 | Santa Catarina | ~700K | 1.28× | |
| 03 | Roraima | ~40K | 1.25× | |
| 04 | Sergipe | ~100K | 1.19× | |
| 05 | Pará | ~400K | 1.11× | |
| 06 | Goiás | ~500K | 1.07× | |
| 07 | Mato Grosso do Sul | ~200K | 1.06× | |
| 08 | Rio Grande do Sul | ~700K | 1.02× | |
| 09 | Pernambuco | ~600K | 1.02× | |
| 10 | Alagoas | ~200K | 1.02× | |
| 11 | Amapá | ~40K | 1.02× | |
| 12 | São Paulo | ~3M | 1.01× | |
| 13 | Rio Grande do Norte | ~200K | 0.98× | |
| 14 | Ceará | ~500K | 0.97× | |
| 15 | Rio de Janeiro | ~1M | 0.96× | |
| 16 | Espírito Santo | ~200K | 0.96× | |
| 17 | Paraíba | ~200K | 0.95× | |
| 18 | Acre | ~40K | 0.93× | |
| 19 | Mato Grosso | ~200K | 0.92× | |
| 20 | Paraná | ~700K | 0.91× | |
| 21 | Maranhão | ~300K | 0.90× | |
| 22 | Piauí | ~100K | 0.90× | |
| 23 | Rondônia | ~90K | 0.90× | |
| 24 | Bahia | ~700K | 0.88× | |
| 25 | Federal District | ~200K | 0.83× | |
| 26 | Tocantins | ~60K | 0.82× | |
| 27 | Minas Gerais | ~1M | 0.81× |
The strongest cross-interests of the Tattoos audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bad Bunny | Music & Radio | 2.10× | ||
| 02 | Cetaphil | Beauty & Wellness | 1.75× | ||
| 03 | Vietnamese cuisine | Food & Beverages | 1.71× | ||
| 04 | Minivans | Cars & Mobility | 1.71× | ||
| 05 | Cosmetology | Beauty & Wellness | 1.70× | ||
| 06 | Free software | Technology & Electronics | 1.67× | ||
| 07 | Thai cuisine | Food & Beverages | 1.66× | ||
| 08 | Middle Eastern cuisine | Food & Beverages | 1.65× | ||
| 09 | Spas | Beauty & Wellness | 1.61× | ||
| 10 | Greek cuisine | Food & Beverages | 1.60× | ||
| 11 | Neutrogena | Beauty & Wellness | 1.60× | ||
| 12 | Indian cuisine | Food & Beverages | 1.56× | ||
| 13 | Johnson & Johnson | Beauty & Wellness | 1.56× | ||
| 14 | Network storage | Technology & Electronics | 1.53× | ||
| 15 | Reptiles | Pets & Animals | 1.52× | ||
| 16 | Hybrids | Cars & Mobility | 1.52× | ||
| 17 | G-funk | Music & Radio | 1.52× | ||
| 18 | Spanish cuisine | Food & Beverages | 1.51× | ||
| 19 | Morena Baccarin | Movies & TV | 1.51× | ||
| 20 | Eduardo Costa | Music & Radio | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.18× | |
| Price Sensitivity | PREMIUM | 1.18× | |
| Community Orientation | OPEN | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.79× | |
| Early Adopter Mentality | POWER | 0.80× | |
| Luxury Orientation | PREMIUM | 0.84× |
Tattoos has an estimated audience of 11,782,028 people in Brazil, concentrated in São Paulo and Rio de Janeiro.
62.6% of Tattoos fans are female, 37.4% are male, with an average age of 36.1 years.
Tattoos fans show strongest brand affinity for Spas (1.61×), Free software (1.67×), and Bad Bunny (2.1×) over the country average.
Tattoos fans in Brazil are most concentrated in São Paulo (reach ~3M), Rio de Janeiro (reach ~1M), and Minas Gerais (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Tattoos itself, the audience over-indexes on Free software (1.67×), Bad Bunny (2.1×), Spanish cuisine (1.51×), and Vietnamese cuisine (1.71×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Tattoos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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