Rascasse Audience Intelligence

Middle Eastern cuisine Audience in Brazil

A data profile of the people who buy, follow and care about Middle Eastern cuisine in Brazil — modelled from more than twelve digital signal sources. Middle Eastern cuisine has an estimated audience of 3,806,352 people in Brazil.

#13among Cuisine in Brazil#1183among Topic in Brazil#139in Food & Beverages

The average Middle Eastern cuisine fan in Brazil is 43.1 years old, more female, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.

Category: Food & Beverages · Type: Topic · Subtype: Cuisine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Middle Eastern cuisine profile in Brazil.

Audience size
3.8M
in Brazil
Gender
66.3%♀
33.7% male
Age
43.1
average years
Country rank
#1795
Topic in Brazil
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Middle Eastern cuisine fans

66.3% are female, 33.7% are male, average age 43.1.

Fig. 02

Gender split

66.3%
Female
33.7%
Male
Demographic split for Middle Eastern cuisine audience in Brazil
MetricValue
Female66.3%
Male33.7%
Average age43.1
Estimated audience size3,806,352
Fig. 03

Age distribution

Ø 43.1
average years
Age distribution of the Middle Eastern cuisine audience in Brazil
Age bracketShare%
16-1912%
20-2916%
30-3919%
40-4924%
50+28%
Fig. 04

Worldwide distribution

5.1%

of the worldwide Middle Eastern cuisine audience comes from Brazil.

Worldwide audience distribution share by country for Middle Eastern cuisine
CountryShare
Japan13.7%
United States7.6%
India5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Middle Eastern cuisine audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Middle Eastern cuisine fans by region: top regions in Brazil
#RegionReachAffinity×
01Federal District~70K1.15×
02Espírito Santo~80K1.05×
03Mato Grosso do Sul~60K1.04×
04Amazonas~70K1.03×
05Alagoas~60K1.03×
06Bahia~300K1.02×
07Mato Grosso~70K1.02×
08Santa Catarina~200K1.01×
09Ceará~200K1.01×
10Paraíba~80K1.01×
11Rio Grande do Sul~200K1.00×
12Pernambuco~200K1.00×
13Pará~100K1.00×
14Rio Grande do Norte~60K1.00×
15Piauí~50K1.00×
16Sergipe~40K1.00×
17Rondônia~30K1.00×
18Tocantins~30K1.00×
19Maranhão~90K0.99×
20Rio de Janeiro~300K0.98×
21Paraná~200K0.98×
22Goiás~100K0.98×
23Minas Gerais~400K0.95×
24São Paulo~900K0.88×
25Acre0.00×
26Amapá0.00×
27Roraima0.00×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cuisine audiences in Brazil

See Middle Eastern cuisine audiences in other countries

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Middle Eastern cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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