Rascasse Audience Intelligence

Middle Eastern cuisine Audience in United States

A data profile of the people who buy, follow and care about Middle Eastern cuisine in United States — modelled from more than twelve digital signal sources. Middle Eastern cuisine has an estimated audience of 5,652,189 people in United States.

#26among Cuisine in United States#3489among Topic in United States#418in Food & Beverages

The average Middle Eastern cuisine fan in United States is 39.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Category: Food & Beverages · Type: Topic · Subtype: Cuisine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Middle Eastern cuisine profile in United States.

Audience size
5.7M
in United States
Gender
63.5%♀
36.5% male
Age
39.2
average years
Country rank
#5989
Topic in United States
Fig. 01

Search interest · 12-month trend

-23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Middle Eastern cuisine fans

63.5% are female, 36.5% are male, average age 39.2.

Fig. 02

Gender split

63.5%
Female
36.5%
Male
Demographic split for Middle Eastern cuisine audience in United States
MetricValue
Female63.5%
Male36.5%
Average age39.2
Estimated audience size5,652,189
Fig. 03

Age distribution

Ø 39.2
average years
Age distribution of the Middle Eastern cuisine audience in United States
Age bracketShare%
16-1921%
20-2919%
30-3919%
40-4920%
50+21%
Fig. 04

Worldwide distribution

7.6%

of the worldwide Middle Eastern cuisine audience comes from United States.

Worldwide audience distribution share by country for Middle Eastern cuisine
CountryShare
Japan13.7%
United States7.6%
India5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Middle Eastern cuisine audience in United States is strongest.

Fig. 05

Top regions by affinity

Middle Eastern cuisine fans by region: top regions in United States
#RegionReachAffinity×
01Michigan~400K2.64×
02Washington, District of Columbia~30K1.84×
03Illinois~300K1.82×
04Arkansas~80K1.80×
05Arizona~200K1.47×
06California~900K1.39×
07Oregon~80K1.31×
08New York~400K1.26×
09Massachusetts~100K1.22×
10Connecticut~70K1.17×
11Rhode Island~20K1.09×
12New Mexico~30K1.08×
13Pennsylvania~200K1.07×
14Virginia~100K1.07×
15New Jersey~200K1.05×
16Wisconsin~90K1.05×
17Ohio~200K1.04×
18Washington~100K1.04×
19Vermont~10K1.02×
20Utah~50K1.01×
21Nebraska~30K1.01×
22Florida~400K0.99×
23Colorado~90K0.99×
24Minnesota~80K0.98×
25Maryland~90K0.94×
26Hawaii~20K0.94×
27Maine~20K0.94×
28Texas~500K0.93×
29Missouri~80K0.93×
30Nevada~50K0.91×
31Georgia~200K0.89×
32Tennessee~100K0.89×
33Indiana~90K0.89×
34New Hampshire~20K0.89×
35North Carolina~100K0.87×
36Idaho~20K0.86×
37Alaska~10K0.85×
38Delaware~10K0.84×
39Kansas~40K0.82×
40Louisiana~60K0.79×
41Kentucky~60K0.79×
42North Dakota~9K0.77×
43South Carolina~60K0.75×
44Montana~10K0.75×
45Oklahoma~50K0.74×
46South Dakota~10K0.73×
47West Virginia~20K0.72×
48Iowa~30K0.70×
49Alabama~50K0.66×
50Mississippi~30K0.62×
Fig. 06

Affinity by region

Affinity by region — Middle Eastern cuisine, United States
0.62×1.00×2.64×
Appendix

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More Cuisine audiences in United States

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How to read this data

Audience size is the estimated number of people in United States who actively search for Middle Eastern cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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