Rascasse Audience Intelligence

Indian cuisine Audience in Brazil

A data profile of the people who buy, follow and care about Indian cuisine in Brazil — modelled from more than twelve digital signal sources. Indian cuisine has an estimated audience of 3,986,941 people in Brazil.

#12among Cuisine in Brazil#1131among Topic in Brazil#133in Food & Beverages

The average Indian cuisine fan in Brazil is 43.4 years old, more female, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.

Category: Food & Beverages · Type: Topic · Subtype: Cuisine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Indian cuisine profile in Brazil.

Audience size
4M
in Brazil
Gender
65.6%♀
34.4% male
Age
43.4
average years
Country rank
#1707
Topic in Brazil
Fig. 01

Search interest · 12-month trend

-39%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Indian cuisine fans

65.6% are female, 34.4% are male, average age 43.4.

Fig. 02

Gender split

65.6%
Female
34.4%
Male
Demographic split for Indian cuisine audience in Brazil
MetricValue
Female65.6%
Male34.4%
Average age43.4
Estimated audience size3,986,941
Fig. 03

Age distribution

Ø 43.4
average years
Age distribution of the Indian cuisine audience in Brazil
Age bracketShare%
16-1912%
20-2916%
30-3919%
40-4924%
50+30%
Fig. 04

Worldwide distribution

3.3%

of the worldwide Indian cuisine audience comes from Brazil.

Worldwide audience distribution share by country for Indian cuisine
CountryShare
India13.4%
United States9.8%
Japan7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Indian cuisine audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Indian cuisine fans by region: top regions in Brazil
#RegionReachAffinity×
01Federal District~70K1.09×
02Amazonas~70K1.05×
03Rio Grande do Norte~70K1.04×
04Mato Grosso~80K1.03×
05Maranhão~100K1.02×
06Espírito Santo~80K1.02×
07Paraíba~80K1.01×
08Mato Grosso do Sul~60K1.01×
09Rondônia~30K1.01×
10Tocantins~30K1.01×
11Pernambuco~200K1.00×
12Pará~100K1.00×
13Alagoas~60K1.00×
14Sergipe~40K1.00×
15Amapá~10K1.00×
16Roraima~10K1.00×
17Rio Grande do Sul~200K0.99×
18Piauí~50K0.99×
19Goiás~100K0.98×
20Santa Catarina~200K0.97×
21Ceará~200K0.97×
22Bahia~300K0.96×
23Paraná~200K0.96×
24Minas Gerais~400K0.93×
25Rio de Janeiro~300K0.93×
26São Paulo~900K0.83×
27Acre0.00×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cuisine audiences in Brazil

See Indian cuisine audiences in other countries

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Indian cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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