A data profile of the people who buy, follow and care about Tattoos in India — modelled from more than twelve digital signal sources. Tattoos has an estimated audience of 8,295,816 people in India.
The average Tattoos fan in India is 32.0 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, West Bengal.
Top brand affinities include Spas, Current events, Free software, with strongest over-indexing on Spas (2.83× the country average).
Demographically, the Tattoos audience skews more male with an average age of 32.0, and over-indexes on personality traits such as Extroversion, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Tattoos fan in India is more male, around 32.0 years old, with strong Extroversion tendencies and a notable affinity for Spas.
The key figures that characterise the Tattoos profile in India.
29.0% are female, 71.0% are male, average age 32.0.
| Metric | Value |
|---|---|
| Female | 29.0% |
| Male | 71.0% |
| Average age | 32.0 |
| Estimated audience size | 8,295,816 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 33% | |
| 20-29 | 30% | |
| 30-39 | 18% | |
| 40-49 | 11% | |
| 50+ | 8% |
of the worldwide Tattoos audience comes from India.
| Country | Share |
|---|---|
| United States | 18.9% |
| Japan | 4.9% |
| Italy | 4.6% |
Where the Tattoos audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Chhattisgarh | ~90K | 1.68× | |
| 02 | Goa | ~10K | 1.58× | |
| 03 | Punjab (region) | ~100K | 1.35× | |
| 04 | Odisha | ~100K | 1.29× | |
| 05 | Andhra Pradesh | ~100K | 1.28× | |
| 06 | Madhya Pradesh | ~200K | 1.25× | |
| 07 | West Bengal | ~300K | 1.24× | |
| 08 | Tripura | ~10K | 1.24× | |
| 09 | Gujarat | ~300K | 1.20× | |
| 10 | Assam | ~100K | 1.17× | |
| 11 | Arunachal Pradesh | ~6K | 1.15× | |
| 12 | Maharashtra | ~400K | 1.09× | |
| 13 | Himachal Pradesh | ~30K | 1.00× | |
| 14 | Jharkhand | ~70K | 0.98× | |
| 15 | Uttarakhand | ~40K | 0.96× | |
| 16 | Nagaland | ~5K | 0.92× | |
| 17 | Karnataka | ~200K | 0.91× | |
| 18 | Telangana | ~100K | 0.87× | |
| 19 | Manipur | ~9K | 0.83× | |
| 20 | Sikkim | ~3K | 0.83× | |
| 21 | Uttar Pradesh | ~300K | 0.82× | |
| 22 | Tamil Nadu | ~200K | 0.81× | |
| 23 | Rajasthan | ~100K | 0.79× | |
| 24 | Bihar | ~100K | 0.78× | |
| 25 | Haryana | ~80K | 0.74× | |
| 26 | Mizoram | ~4K | 0.71× | |
| 27 | Meghalaya | ~6K | 0.70× | |
| 28 | Kerala | ~60K | 0.50× | |
| 29 | Jammu and Kashmir | ~20K | 0.47× |
The strongest cross-interests of the Tattoos audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Spas | Beauty & Wellness | 2.83× | ||
| 02 | Free software | Technology & Electronics | 2.80× | ||
| 03 | Fragrances | Beauty & Wellness | 2.80× | ||
| 04 | Toys | Games | 2.64× | ||
| 05 | Handbags | Fashion & Accessoires | 2.62× | ||
| 06 | Shopping malls | Shopping | 2.53× | ||
| 07 | Coupons | Shopping | 2.44× | ||
| 08 | Beauty salons | Beauty & Wellness | 2.26× | ||
| 09 | Hair products | Beauty & Wellness | 2.05× | ||
| 10 | Crafts | Home & Garden | 1.82× | ||
| 11 | Jewelry | Fashion & Accessoires | 1.76× | ||
| 12 | Music videos | Music & Radio | 1.73× | ||
| 13 | Comedy movies | Movies & TV | 1.72× | ||
| 14 | Cosmetics | Beauty & Wellness | 1.71× | ||
| 15 | Dance | Business & Career | 1.71× | ||
| 16 | Photography | Arts & Culture | 1.60× | ||
| 17 | Cooking | Food & Beverages | 1.57× | ||
| 18 | Current events | Arts & Culture | 1.52× | ||
| 19 | Televisions | Technology & Electronics | 1.52× | ||
| 20 | Design | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.78× | |
| Creativity | OPEN | 1.71× | |
| Price Sensitivity | PREMIUM | 1.69× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.88× | |
| Quality Awareness | PREMIUM | 0.88× | |
| Luxury Orientation | PREMIUM | 0.92× |
Tattoos has an estimated audience of 8,295,816 people in India, concentrated in Maharashtra and Uttar Pradesh.
29.0% of Tattoos fans are female, 71.0% are male, with an average age of 32.0 years.
Tattoos fans show strongest brand affinity for Spas (2.83×), Current events (1.52×), and Free software (2.8×) over the country average.
Tattoos fans in India are most concentrated in Maharashtra (reach ~400K), Uttar Pradesh (reach ~300K), and West Bengal (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Tattoos itself, the audience over-indexes on Current events (1.52×), Free software (2.8×), Hair products (2.05×), and Comedy movies (1.72×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Tattoos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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