A data profile of the people who buy, follow and care about Tattoos in Sweden — modelled from more than twelve digital signal sources. Tattoos has an estimated audience of 1,675,181 people in Sweden.
Tattoos has an estimated audience of 1,675,181 people in Sweden. 57.2% are female, 42.8% are male, average age 43.2. Top brand affinities: Welding, IKEA, Expressen, Tradera, Aftonbladet.
Top brand affinities include Welding, IKEA, Expressen, with strongest over-indexing on Welding (6.8× the country average).
Demographically, the Tattoos audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Urban Lifestyle, Design Affinity.
The typical Tattoos fan in Sweden is more female, around 43.2 years old, with strong Urban Lifestyle tendencies and a notable affinity for Welding.
The key figures that characterise the Tattoos profile in Sweden.
57.2% are female, 42.8% are male, average age 43.2.
| Metric | Value |
|---|---|
| Female | 57.2% |
| Male | 42.8% |
| Average age | 43.2 |
| Estimated audience size | 1,675,181 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 29% |
of the worldwide Tattoos audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 18.9% |
| Japan | 4.9% |
| Italy | 4.6% |
The strongest cross-interests of the Tattoos audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Welding | Home & Garden | 6.80× | ||
| 02 | Coupons | Shopping | 3.10× | ||
| 03 | Skin | Beauty & Wellness | 3.08× | ||
| 04 | Fragrances | Beauty & Wellness | 2.92× | ||
| 05 | Sales promotion | Shopping | 2.53× | ||
| 06 | Cats | Pets & Animals | 2.45× | ||
| 07 | Hair products | Beauty & Wellness | 2.44× | ||
| 08 | Internet & Social Media | 2.10× | |||
| 09 | Child | Kids & Family | 1.99× | ||
| 10 | Shoes | Fashion & Accessoires | 1.98× | ||
| 11 | Tradera | Shopping | 1.92× | ||
| 12 | IKEA | Home & Garden | 1.91× | ||
| 13 | Internet & Social Media | 1.85× | |||
| 14 | Expressen | News | 1.83× | ||
| 15 | Stockholm | Travel & Leisure | 1.74× | ||
| 16 | Biltema | Business & Career | 1.72× | ||
| 17 | Aftonbladet | News | 1.70× | ||
| 18 | YouTube | Movies & TV | 1.69× | ||
| 19 | Clas Ohlson | Shopping | 1.64× | ||
| 20 | Sweden | Travel & Leisure | 1.63× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.23× | |
| Design Affinity | PREMIUM | 1.16× | |
| Social Media Usage | JOY | 1.06× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.45× | |
| Patriotism | CONSERVATISM | 0.78× | |
| Healthy Lifestyle | BALANCE | 0.96× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Tattoos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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