A data profile of the people who buy, follow and care about Coupons in Sweden — modelled from more than twelve digital signal sources. Coupons has an estimated audience of 1,711,141 people in Sweden.
Coupons has an estimated audience of 1,711,141 people in Sweden. 63.5% are female, 36.5% are male, average age 47.0. Top brand affinities: KappAhl, Ellos, Blouse, Skirt, Discount stores.
Top brand affinities include KappAhl, Ellos, Blouse, with strongest over-indexing on KappAhl (1.61× the country average).
Demographically, the Coupons audience skews more female with an average age of 47.0, and over-indexes on personality traits such as Patriotism, Social Media Usage.
The typical Coupons fan in Sweden is more female, around 47.0 years old, with strong Patriotism tendencies and a notable affinity for KappAhl.
The key figures that characterise the Coupons profile in Sweden.
63.5% are female, 36.5% are male, average age 47.0.
| Metric | Value |
|---|---|
| Female | 63.5% |
| Male | 36.5% |
| Average age | 47.0 |
| Estimated audience size | 1,711,141 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 13% | |
| 30-39 | 16% | |
| 40-49 | 24% | |
| 50+ | 41% |
of the worldwide Coupons audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 20.5% |
| Japan | 4.8% |
| Italy | 4.6% |
The strongest cross-interests of the Coupons audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Little black dress | Fashion & Accessoires | 2.71× | ||
| 02 | Party dress | Fashion & Accessoires | 1.89× | ||
| 03 | Blouse | Fashion & Accessoires | 1.81× | ||
| 04 | Evening gown | Fashion & Accessoires | 1.80× | ||
| 05 | Gown | Fashion & Accessoires | 1.79× | ||
| 06 | Bonprix | Shopping | 1.76× | ||
| 07 | Skirt | Fashion & Accessoires | 1.66× | ||
| 08 | KappAhl | Fashion & Accessoires | 1.61× | ||
| 09 | Waist | Health | 1.61× | ||
| 10 | Bubbleroom | Shopping | 1.60× | ||
| 11 | Children's clothing | Fashion & Accessoires | 1.59× | ||
| 12 | Baby transport | Kids & Family | 1.58× | ||
| 13 | Midsummer | Travel & Leisure | 1.57× | ||
| 14 | Ellos | Shopping | 1.56× | ||
| 15 | Child safety seat | Kids & Family | 1.55× | ||
| 16 | Cellbes | Fashion & Accessoires | 1.53× | ||
| 17 | Discount stores | Shopping | 1.51× | ||
| 18 | Infant clothing | Kids & Family | 1.51× | ||
| 19 | Jotex | Shopping | 1.51× | ||
| 20 | Hemtex | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.96× | |
| Social Media Usage | JOY | 0.89× | |
| Urban Lifestyle | OPEN | 0.88× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.50× | |
| Travelling | THRILL | 0.52× | |
| Early Adopter Mentality | POWER | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Coupons. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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