A data profile of the people who buy, follow and care about Blouse in Sweden — modelled from more than twelve digital signal sources. Blouse has an estimated audience of 1,280,092 people in Sweden.
Blouse has an estimated audience of 1,280,092 people in Sweden. 87.0% are female, 13.0% are male, average age 48.2. Top brand affinities: IKEA, Swedbank, Systembolaget, Tradera, Hemnet.
Top brand affinities include IKEA, Swedbank, Systembolaget, with strongest over-indexing on IKEA (1.85× the country average).
Demographically, the Blouse audience skews more female with an average age of 48.2, and over-indexes on personality traits such as Extroversion, Creativity.
The typical Blouse fan in Sweden is more female, around 48.2 years old, with strong Extroversion tendencies and a notable affinity for IKEA.
The key figures that characterise the Blouse profile in Sweden.
87.0% are female, 13.0% are male, average age 48.2.
| Metric | Value |
|---|---|
| Female | 87.0% |
| Male | 13.0% |
| Average age | 48.2 |
| Estimated audience size | 1,280,092 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 11% | |
| 30-39 | 15% | |
| 40-49 | 25% | |
| 50+ | 44% |
of the worldwide Blouse audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 10.3% |
| Japan | 6.6% |
| Brazil | 5.6% |
The strongest cross-interests of the Blouse audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jotex | Shopping | 4.11× | ||
| 02 | Bracelet | Fashion & Accessoires | 3.00× | ||
| 03 | Tattoos | Fashion & Accessoires | 2.76× | ||
| 04 | Discount stores | Shopping | 2.66× | ||
| 05 | Intersport | Shopping | 2.56× | ||
| 06 | Shopping malls | Shopping | 2.50× | ||
| 07 | Women's clothing | Fashion & Accessoires | 2.46× | ||
| 08 | Hair products | Beauty & Wellness | 2.28× | ||
| 09 | Shoes | Fashion & Accessoires | 2.25× | ||
| 10 | Lindex | Fashion & Accessoires | 2.01× | ||
| 11 | Jewelry | Fashion & Accessoires | 1.97× | ||
| 12 | Swedbank | Business & Career | 1.93× | ||
| 13 | Tradera | Shopping | 1.86× | ||
| 14 | IKEA | Home & Garden | 1.85× | ||
| 15 | Systembolaget | Shopping | 1.76× | ||
| 16 | Family | Kids & Family | 1.74× | ||
| 17 | Gina Tricot | Fashion & Accessoires | 1.74× | ||
| 18 | Internet & Social Media | 1.73× | |||
| 19 | Hemnet | Home & Garden | 1.68× | ||
| 20 | Stockholm | Travel & Leisure | 1.62× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.85× | |
| Creativity | OPEN | 1.68× | |
| Community Orientation | OPEN | 1.63× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.93× | |
| Urban Lifestyle | OPEN | 1.06× | |
| Convenience Orientation | PREMIUM | 1.10× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Blouse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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