A data profile of the people who buy, follow and care about Swedbank in Sweden — modelled from more than twelve digital signal sources. Swedbank has an estimated audience of 7,188,713 people in Sweden.
Swedbank has an estimated audience of 7,188,713 people in Sweden. 47.9% are female, 52.1% are male, average age 46.1. Top brand affinities: Handelsbanken, Danske Bank, Nordea, Ellos, Index fund.
Top brand affinities include Handelsbanken, Danske Bank, Nordea, with strongest over-indexing on Handelsbanken (16.09× the country average).
Demographically, the Swedbank audience skews balanced with an average age of 46.1, and over-indexes on personality traits such as Travelling, Healthy Lifestyle.
The typical Swedbank fan in Sweden is balanced, around 46.1 years old, with strong Travelling tendencies and a notable affinity for Handelsbanken.
The key figures that characterise the Swedbank profile in Sweden.
47.9% are female, 52.1% are male, average age 46.1.
| Metric | Value |
|---|---|
| Female | 47.9% |
| Male | 52.1% |
| Average age | 46.1 |
| Estimated audience size | 7,188,713 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 14% | |
| 30-39 | 14% | |
| 40-49 | 22% | |
| 50+ | 40% |
of the worldwide Swedbank audience comes from Sweden.
| Country | Share |
|---|---|
| Sweden | 55.8% |
| Lithuania | 16.9% |
| Latvia | 10.5% |
The strongest cross-interests of the Swedbank audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Something New (film) | Movies & TV | 83.32× | ||
| 02 | Index fund | Business & Career | 53.45× | ||
| 03 | Danske Bank | Business & Career | 31.40× | ||
| 04 | Investor relations | Politics & Society | 19.74× | ||
| 05 | Handelsbanken | News | 16.09× | ||
| 06 | Private banking | Business & Career | 14.16× | ||
| 07 | Nordea | Business & Career | 12.19× | ||
| 08 | Danish Folkeskole Education | Topic | 8.32× | ||
| 09 | Ellos | Shopping | 7.27× | ||
| 10 | Park | Travel & Leisure | 7.11× | ||
| 11 | Swedish Hockey League | Sports | 7.08× | ||
| 12 | Sweden Rock Festival | Music & Radio | 5.60× | ||
| 13 | Ullared | Shopping | 5.53× | ||
| 14 | Avanza | Business & Career | 4.64× | ||
| 15 | Literature | Business & Career | 2.94× | ||
| 16 | Sveriges Television | Technology & Electronics | 2.10× | ||
| 17 | House | Home & Garden | 1.72× | ||
| 18 | Biltema | Business & Career | 1.59× | ||
| 19 | Systembolaget | Shopping | 1.57× | ||
| 20 | Sweden | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.39× | |
| Healthy Lifestyle | BALANCE | 1.35× | |
| Urban Lifestyle | OPEN | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.57× | |
| Social Media Usage | JOY | 1.01× | |
| Urban Lifestyle | OPEN | 1.17× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Swedbank. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.