A data profile of the people who buy, follow and care about Ullared in Sweden — modelled from more than twelve digital signal sources. Ullared has an estimated audience of 1,205,213 people in Sweden.
Ullared has an estimated audience of 1,205,213 people in Sweden. 70.6% are female, 29.4% are male, average age 47.3. Top brand affinities: Swedbank, Elgiganten, Biltema, Tradera, Systembolaget.
Top brand affinities include Swedbank, Elgiganten, Biltema, with strongest over-indexing on Swedbank (5.53× the country average).
Demographically, the Ullared audience skews more female with an average age of 47.3, and over-indexes on personality traits such as Family Orientation, Community Orientation.
The typical Ullared fan in Sweden is more female, around 47.3 years old, with strong Family Orientation tendencies and a notable affinity for Swedbank.
The key figures that characterise the Ullared profile in Sweden.
70.6% are female, 29.4% are male, average age 47.3.
| Metric | Value |
|---|---|
| Female | 70.6% |
| Male | 29.4% |
| Average age | 47.3 |
| Estimated audience size | 1,205,213 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 11% | |
| 30-39 | 14% | |
| 40-49 | 23% | |
| 50+ | 44% |
of the worldwide Ullared audience comes from Sweden.
| Country | Share |
|---|---|
| Sweden | 85.1% |
| Norway | 5.9% |
| United States | 2.0% |
The strongest cross-interests of the Ullared audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | ABBA | Music & Radio | 7.32× | ||
| 02 | Eurovision Song Contest | Music & Radio | 5.65× | ||
| 03 | Swedbank | Business & Career | 5.53× | ||
| 04 | Danske Bank | Business & Career | 5.46× | ||
| 05 | Thomann | Shopping | 5.10× | ||
| 06 | Elgiganten | Shopping | 4.97× | ||
| 07 | Crossword | Games | 4.51× | ||
| 08 | Sportbladet | Sports | 3.30× | ||
| 09 | Biltema | Business & Career | 3.20× | ||
| 10 | Tradera | Shopping | 3.01× | ||
| 11 | Intersport | Shopping | 2.35× | ||
| 12 | Systembolaget | Shopping | 2.31× | ||
| 13 | Garden furniture | Home & Garden | 2.27× | ||
| 14 | Lidl | Shopping | 2.15× | ||
| 15 | Dogs | Pets & Animals | 2.13× | ||
| 16 | Sveriges Television | Technology & Electronics | 2.07× | ||
| 17 | Spas | Beauty & Wellness | 1.87× | ||
| 18 | IKEA | Home & Garden | 1.72× | ||
| 19 | Shoes | Fashion & Accessoires | 1.65× | ||
| 20 | Scandinavia | Travel & Leisure | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.57× | |
| Community Orientation | OPEN | 1.52× | |
| Pet Ownership | JOY | 1.51× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.86× | |
| Spirituality | BALANCE | 0.87× | |
| Risk Appetite | THRILL | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Ullared. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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