A data profile of the people who buy, follow and care about Spas in Sweden — modelled from more than twelve digital signal sources. Spas has an estimated audience of 2,864,522 people in Sweden.
Spas has an estimated audience of 2,864,522 people in Sweden. 66.5% are female, 33.5% are male, average age 47.2. Top brand affinities: IKEA, Sveriges Television, Tradera, Sweden, Stockholm.
Top brand affinities include IKEA, Sveriges Television, Tradera, with strongest over-indexing on IKEA (1.76× the country average).
Demographically, the Spas audience skews more female with an average age of 47.2, and over-indexes on personality traits such as Urban Lifestyle, Design Affinity.
The typical Spas fan in Sweden is more female, around 47.2 years old, with strong Urban Lifestyle tendencies and a notable affinity for IKEA.
The key figures that characterise the Spas profile in Sweden.
66.5% are female, 33.5% are male, average age 47.2.
| Metric | Value |
|---|---|
| Female | 66.5% |
| Male | 33.5% |
| Average age | 47.2 |
| Estimated audience size | 2,864,522 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 13% | |
| 30-39 | 17% | |
| 40-49 | 26% | |
| 50+ | 40% |
of the worldwide Spas audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 16.4% |
| Japan | 5.0% |
| Italy | 4.7% |
The strongest cross-interests of the Spas audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dresses | Fashion & Accessoires | 1.87× | ||
| 02 | Hair products | Beauty & Wellness | 1.85× | ||
| 03 | Hotels | Travel & Leisure | 1.79× | ||
| 04 | IKEA | Home & Garden | 1.76× | ||
| 05 | Sveriges Television | Technology & Electronics | 1.71× | ||
| 06 | Lindex | Fashion & Accessoires | 1.70× | ||
| 07 | Dogs | Pets & Animals | 1.70× | ||
| 08 | Kitchen | Home & Garden | 1.69× | ||
| 09 | Child | Kids & Family | 1.65× | ||
| 10 | Scandinavia | Travel & Leisure | 1.64× | ||
| 11 | Shoes | Fashion & Accessoires | 1.62× | ||
| 12 | Stockholm | Travel & Leisure | 1.60× | ||
| 13 | Sweden | Travel & Leisure | 1.59× | ||
| 14 | Finland | Travel & Leisure | 1.58× | ||
| 15 | SVT Play | Movies & TV | 1.57× | ||
| 16 | Nordic countries | Travel & Leisure | 1.57× | ||
| 17 | Nature | Home & Garden | 1.57× | ||
| 18 | Tradera | Shopping | 1.55× | ||
| 19 | Leisure | Travel & Leisure | 1.52× | ||
| 20 | Culture | Literature | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.23× | |
| Design Affinity | PREMIUM | 1.07× | |
| Healthy Lifestyle | BALANCE | 1.02× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.64× | |
| Patriotism | CONSERVATISM | 0.67× | |
| Social Media Usage | JOY | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Spas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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