A data profile of the people who buy, follow and care about Spas in Belgium — modelled from more than twelve digital signal sources. Spas has an estimated audience of 2,528,831 people in Belgium.
The average Spas fan in Belgium is 44.9 years old, more female, and lives primarily in Liege.
The audience is concentrated in Liege, Hainaut, Brussels.
Top brand affinities include Brico, Beauty salons, Discount stores, with strongest over-indexing on Brico (1.51× the country average).
Demographically, the Spas audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Sustainability, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Spas fan in Belgium is more female, around 44.9 years old, with strong Sustainability tendencies and a notable affinity for Brico.
The key figures that characterise the Spas profile in Belgium.
63.5% are female, 36.5% are male, average age 44.9.
| Metric | Value |
|---|---|
| Female | 63.5% |
| Male | 36.5% |
| Average age | 44.9 |
| Estimated audience size | 2,528,831 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 34% |
of the worldwide Spas audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 16.4% |
| Japan | 5.0% |
| Italy | 4.7% |
Where the Spas audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Liege | ~500K | 2.18× | |
| 02 | Hainaut | ~400K | 1.47× | |
| 03 | Luxembourg | ~90K | 1.43× | |
| 04 | Province of Namur | ~100K | 1.22× | |
| 05 | Brussels | ~200K | 1.15× | |
| 06 | Walloon Brabant | ~70K | 1.14× | |
| 07 | Flemish Brabant | ~200K | 0.71× | |
| 08 | Antwerp | ~100K | 0.51× | |
| 09 | West Flanders | ~90K | 0.43× | |
| 10 | East Flanders | ~100K | 0.42× | |
| 11 | Limburg | ~50K | 0.39× |
The strongest cross-interests of the Spas audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Beauty salons | Beauty & Wellness | 1.92× | ||
| 02 | Fragrances | Beauty & Wellness | 1.82× | ||
| 03 | Sauna | Home & Garden | 1.77× | ||
| 04 | Dresses | Fashion & Accessoires | 1.75× | ||
| 05 | Handbags | Fashion & Accessoires | 1.69× | ||
| 06 | Skin | Beauty & Wellness | 1.68× | ||
| 07 | Shopping malls | Shopping | 1.65× | ||
| 08 | Boutiques | Fashion & Accessoires | 1.63× | ||
| 09 | Hair products | Beauty & Wellness | 1.59× | ||
| 10 | Coupons | Shopping | 1.59× | ||
| 11 | Personal care | Health | 1.58× | ||
| 12 | Children's clothing | Fashion & Accessoires | 1.58× | ||
| 13 | Intermarché | Shopping | 1.57× | ||
| 14 | Discount stores | Shopping | 1.54× | ||
| 15 | Tattoos | Fashion & Accessoires | 1.53× | ||
| 16 | Hairstyle | Beauty & Wellness | 1.52× | ||
| 17 | Rituals | Beauty & Wellness | 1.52× | ||
| 18 | Brico | Home & Garden | 1.51× | ||
| 19 | RTBF | Movies & TV | 1.51× | ||
| 20 | Beaches | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.23× | |
| Patriotism | CONSERVATISM | 1.21× | |
| Urban Lifestyle | OPEN | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.27× | |
| Social Media Usage | JOY | 0.74× | |
| Design Affinity | PREMIUM | 0.80× |
Spas has an estimated audience of 2,528,831 people in Belgium, concentrated in Liege and Hainaut.
63.5% of Spas fans are female, 36.5% are male, with an average age of 44.9 years.
Spas fans show strongest brand affinity for Brico (1.51×), Beauty salons (1.92×), and Discount stores (1.54×) over the country average.
Spas fans in Belgium are most concentrated in Liege (reach ~500K), Hainaut (reach ~400K), and Brussels (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Spas itself, the audience over-indexes on Beauty salons (1.92×), Discount stores (1.54×), Boutiques (1.63×), and Dresses (1.75×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Spas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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