A data profile of the people who buy, follow and care about Hairstyle in Belgium — modelled from more than twelve digital signal sources. Hairstyle has an estimated audience of 2,216,539 people in Belgium.
Hairstyle has an estimated audience of 2,216,539 people in Belgium. 70.2% are female, 29.8% are male, average age 43.9. Top brand affinities: Brico, Cosmetics, Hair products, Child, RTBF.
Top brand affinities include Brico, Cosmetics, Hair products, with strongest over-indexing on Brico (1.64× the country average).
Demographically, the Hairstyle audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Sustainability, Early Adopter Mentality.
The typical Hairstyle fan in Belgium is more female, around 43.9 years old, with strong Sustainability tendencies and a notable affinity for Brico.
The key figures that characterise the Hairstyle profile in Belgium.
70.2% are female, 29.8% are male, average age 43.9.
| Metric | Value |
|---|---|
| Female | 70.2% |
| Male | 29.8% |
| Average age | 43.9 |
| Estimated audience size | 2,216,539 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 18% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 33% |
of the worldwide Hairstyle audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 19.7% |
| United Kingdom | 4.9% |
| Japan | 4.9% |
The strongest cross-interests of the Hairstyle audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hair products | Beauty & Wellness | 1.96× | ||
| 02 | Beauty salons | Beauty & Wellness | 1.78× | ||
| 03 | RTBF | Movies & TV | 1.75× | ||
| 04 | Cosmetics | Beauty & Wellness | 1.71× | ||
| 05 | Boutiques | Fashion & Accessoires | 1.66× | ||
| 06 | Brico | Home & Garden | 1.64× | ||
| 07 | Well-being | Health | 1.64× | ||
| 08 | Happiness | Health | 1.63× | ||
| 09 | Dresses | Fashion & Accessoires | 1.63× | ||
| 10 | Dance | Business & Career | 1.60× | ||
| 11 | Child | Kids & Family | 1.58× | ||
| 12 | Spas | Beauty & Wellness | 1.58× | ||
| 13 | Discount stores | Shopping | 1.54× | ||
| 14 | Quality of life | Health | 1.54× | ||
| 15 | Recipes | Food & Beverages | 1.53× | ||
| 16 | Crafts | Home & Garden | 1.53× | ||
| 17 | Jewelry | Fashion & Accessoires | 1.52× | ||
| 18 | Woman | Kids & Family | 1.51× | ||
| 19 | Cats | Pets & Animals | 1.51× | ||
| 20 | Personal development | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.32× | |
| Early Adopter Mentality | POWER | 0.97× | |
| Urban Lifestyle | OPEN | 0.91× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.55× | |
| Design Affinity | PREMIUM | 0.72× | |
| Travelling | THRILL | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Hairstyle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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