A data profile of the people who buy, follow and care about Well-being in Belgium — modelled from more than twelve digital signal sources. Well-being has an estimated audience of 2,630,042 people in Belgium.
Well-being has an estimated audience of 2,630,042 people in Belgium. 62.1% are female, 37.9% are male, average age 46.2. Top brand affinities: Psychology, Happiness, Quality of life, Desserts, Hairstyle.
Top brand affinities include Psychology, Happiness, Quality of life, with strongest over-indexing on Psychology (1.71× the country average).
Demographically, the Well-being audience skews more female with an average age of 46.2, and over-indexes on personality traits such as Mindfulness, Career Orientation.
The typical Well-being fan in Belgium is more female, around 46.2 years old, with strong Mindfulness tendencies and a notable affinity for Psychology.
The key figures that characterise the Well-being profile in Belgium.
62.1% are female, 37.9% are male, average age 46.2.
| Metric | Value |
|---|---|
| Female | 62.1% |
| Male | 37.9% |
| Average age | 46.2 |
| Estimated audience size | 2,630,042 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 16% | |
| 30-39 | 17% | |
| 40-49 | 24% | |
| 50+ | 38% |
of the worldwide Well-being audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 18.8% |
| Italy | 8.7% |
| Brazil | 6.2% |
The strongest cross-interests of the Well-being audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Efficient energy use | Technology & Electronics | 1.96× | ||
| 02 | Psychology | Business & Career | 1.71× | ||
| 03 | Desserts | Food & Beverages | 1.67× | ||
| 04 | Weddings | Kids & Family | 1.67× | ||
| 05 | Volunteering | Politics & Society | 1.66× | ||
| 06 | Hairstyle | Beauty & Wellness | 1.64× | ||
| 07 | Bracelet | Fashion & Accessoires | 1.64× | ||
| 08 | Organic farming | Food & Beverages | 1.64× | ||
| 09 | Quality of life | Health | 1.63× | ||
| 10 | Personal care | Health | 1.63× | ||
| 11 | Self care | Health | 1.63× | ||
| 12 | Organic food | Food & Beverages | 1.62× | ||
| 13 | Drawing | Home & Garden | 1.62× | ||
| 14 | Happiness | Health | 1.58× | ||
| 15 | Innovation | Business & Career | 1.58× | ||
| 16 | Lodging | Travel & Leisure | 1.58× | ||
| 17 | Nutrient | Food & Beverages | 1.55× | ||
| 18 | Dinner | Food & Beverages | 1.51× | ||
| 19 | Fnac | Shopping | 1.50× | ||
| 20 | Pizza | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.56× | |
| Career Orientation | POWER | 1.38× | |
| Individualism | JOY | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.96× | |
| Social Media Usage | JOY | 0.98× | |
| Early Adopter Mentality | POWER | 0.98× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Well-being. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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