A data profile of the people who buy, follow and care about Quality of life in Belgium — modelled from more than twelve digital signal sources. Quality of life has an estimated audience of 2,720,357 people in Belgium.
The average Quality of life fan in Belgium is 45.3 years old, more female, and lives primarily in Antwerp.
The audience is concentrated in Antwerp, East Flanders, West Flanders.
Top brand affinities include Happiness, Well-being, Beauty salons, with strongest over-indexing on Happiness (1.58× the country average).
Demographically, the Quality of life audience skews more female with an average age of 45.3, and over-indexes on personality traits such as Patriotism, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Quality of life fan in Belgium is more female, around 45.3 years old, with strong Patriotism tendencies and a notable affinity for Happiness.
The key figures that characterise the Quality of life profile in Belgium.
63.8% are female, 36.2% are male, average age 45.3.
| Metric | Value |
|---|---|
| Female | 63.8% |
| Male | 36.2% |
| Average age | 45.3 |
| Estimated audience size | 2,720,357 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 15% | |
| 30-39 | 16% | |
| 40-49 | 23% | |
| 50+ | 36% |
of the worldwide Quality of life audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 18.9% |
| Brazil | 6.6% |
| Italy | 5.6% |
Where the Quality of life audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Antwerp | ~500K | 1.67× | |
| 02 | West Flanders | ~300K | 1.36× | |
| 03 | East Flanders | ~400K | 1.34× | |
| 04 | Flemish Brabant | ~300K | 1.10× | |
| 05 | Limburg | ~100K | 1.02× | |
| 06 | Walloon Brabant | ~70K | 0.97× | |
| 07 | Province of Namur | ~100K | 0.93× | |
| 08 | Liege | ~200K | 0.87× | |
| 09 | Hainaut | ~200K | 0.86× | |
| 10 | Brussels | ~200K | 0.85× |
The strongest cross-interests of the Quality of life audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Emotional intelligence | Health | 1.98× | ||
| 02 | Self-esteem | Health | 1.94× | ||
| 03 | Self-confidence | Health | 1.81× | ||
| 04 | Anti-aging cream | Beauty & Wellness | 1.75× | ||
| 05 | Self care | Health | 1.73× | ||
| 06 | Natural skin care | Beauty & Wellness | 1.68× | ||
| 07 | Personal care | Health | 1.67× | ||
| 08 | Astrology | Health | 1.65× | ||
| 09 | Well-being | Health | 1.63× | ||
| 10 | Natural product | Food & Beverages | 1.60× | ||
| 11 | Happiness | Health | 1.58× | ||
| 12 | Organic product | Food & Beverages | 1.56× | ||
| 13 | Metaphysics | Business & Career | 1.54× | ||
| 14 | Health & wellness | Health | 1.53× | ||
| 15 | Skin care | Beauty & Wellness | 1.53× | ||
| 16 | Beauty salons | Beauty & Wellness | 1.52× | ||
| 17 | Neuroscience | Business & Career | 1.52× | ||
| 18 | Dresses | Fashion & Accessoires | 1.51× | ||
| 19 | Health care | Business & Career | 1.50× | ||
| 20 | Genetics | Kids & Family | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.18× | |
| Travelling | THRILL | 1.17× | |
| Sustainability | BALANCE | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.32× | |
| Social Media Usage | JOY | 0.78× | |
| Early Adopter Mentality | POWER | 0.86× |
Quality of life has an estimated audience of 2,720,357 people in Belgium, concentrated in Antwerp and East Flanders.
63.8% of Quality of life fans are female, 36.2% are male, with an average age of 45.3 years.
Quality of life fans show strongest brand affinity for Happiness (1.58×), Well-being (1.63×), and Beauty salons (1.52×) over the country average.
Quality of life fans in Belgium are most concentrated in Antwerp (reach ~500K), East Flanders (reach ~400K), and West Flanders (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Quality of life itself, the audience over-indexes on Well-being (1.63×), Beauty salons (1.52×), Personal care (1.67×), and Dresses (1.51×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Quality of life. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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