A data profile of the people who buy, follow and care about Health & wellness in Belgium — modelled from more than twelve digital signal sources. Health & wellness has an estimated audience of 2,019,324 people in Belgium.
Health & wellness has an estimated audience of 2,019,324 people in Belgium. 63.9% are female, 36.1% are male, average age 45.8. Top brand affinities: Psychology, Organic food, Primark, Local food, Quality of life.
Top brand affinities include Psychology, Organic food, Primark, with strongest over-indexing on Psychology (1.68× the country average).
Demographically, the Health & wellness audience skews more female with an average age of 45.8, and over-indexes on personality traits such as Mindfulness, Family Orientation.
The typical Health & wellness fan in Belgium is more female, around 45.8 years old, with strong Mindfulness tendencies and a notable affinity for Psychology.
The key figures that characterise the Health & wellness profile in Belgium.
63.9% are female, 36.1% are male, average age 45.8.
| Metric | Value |
|---|---|
| Female | 63.9% |
| Male | 36.1% |
| Average age | 45.8 |
| Estimated audience size | 2,019,324 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 16% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 37% |
of the worldwide Health & wellness audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 21.6% |
| United Kingdom | 5.0% |
| Japan | 4.5% |
The strongest cross-interests of the Health & wellness audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Low-carbohydrate diet | Food & Beverages | 4.77× | ||
| 02 | Aerobics | Sports | 3.61× | ||
| 03 | High-net-worth individual | Business & Career | 3.35× | ||
| 04 | Personal trainer | Sports | 3.08× | ||
| 05 | Natural skin care | Beauty & Wellness | 2.41× | ||
| 06 | Local food | Food & Beverages | 2.19× | ||
| 07 | Fast casual restaurants | Food & Beverages | 2.18× | ||
| 08 | Organic food | Food & Beverages | 1.92× | ||
| 09 | Drop shipping | Shopping | 1.92× | ||
| 10 | Skin care | Beauty & Wellness | 1.78× | ||
| 11 | Self care | Health | 1.75× | ||
| 12 | Primark | Shopping | 1.74× | ||
| 13 | Psychology | Business & Career | 1.68× | ||
| 14 | Personal care | Health | 1.63× | ||
| 15 | Desserts | Food & Beverages | 1.58× | ||
| 16 | Meditation | Health | 1.57× | ||
| 17 | Lodging | Travel & Leisure | 1.57× | ||
| 18 | Weddings | Kids & Family | 1.55× | ||
| 19 | Quality of life | Health | 1.53× | ||
| 20 | Pizza | Food & Beverages | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.60× | |
| Family Orientation | CONSERVATISM | 1.45× | |
| Quality Awareness | PREMIUM | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.90× | |
| Social Media Usage | JOY | 0.94× | |
| Need for Security | CONSERVATISM | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Health & wellness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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