Health & wellness Audience in France

Health & wellness has an estimated audience of 7,424,754 people in France. 62.8% are female, 37.2% are male, average age 44.0. Top brand affinities: Fine-art photography, TikTok, Do it yourself (DIY), Google News, Livemusic.

Top brand affinities include Fine-art photography, TikTok, Do it yourself (DIY), with strongest over-indexing on Fine-art photography (6.11× the country average). Demographically, the Health & wellness audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Mindfulness, Design Affinity.

Category: Health · Type: Topic

Demographics of Health & wellness fans

Demographic split for Health & wellness audience in France
MetricValue
Female62.8%
Male37.2%
Average age44.0
Estimated audience size7,424,754

Audience persona

The typical Health & wellness fan in France is more female, around 44.0 years old, with strong Mindfulness tendencies and a notable affinity for Fine-art photography.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Health & wellness audience
BrandAffinityCategory
Fine-art photography6.11×Technology & Electronics
TikTok2.43×Internet & Social Media
Do it yourself (DIY)2.25×Home & Garden
Google News2.67×News
Livemusic4.67×Music & Radio
stravaSports
ASICS4.12×Fashion & Accessoires
Crédit Mutuel2.45×Business & Career
Google Photos4.82×Technology & Electronics
Travel photography3.61×Technology & Electronics
Local food3.46×Food & Beverages
Orange2.08×Technology & Electronics
Cath Kidston9.62×Fashion & Accessoires
Voici2.5×News
Organic food2.33×Food & Beverages
Lace wig3.52×Beauty & Wellness
Ticketmaster2.3×Travel & Leisure
Free Mobile2.21×Technology & Electronics
Lodging2.56×Travel & Leisure
Fnac1.85×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Health & wellness audience
TraitClusterScore
MindfulnessBALANCE1.79
Design AffinityPREMIUM1.75
Healthy LifestyleBALANCE1.69
Sports ActivityPOWER1.67
TravellingTHRILL1.63
SustainabilityBALANCE1.59

Worldwide distribution

Worldwide audience distribution share by country for Health & wellness
CountryShare
United States21.6%
United Kingdom5.0%
Japan4.5%

See Health & wellness audiences in other countries

More Health audiences in France

How to read this data

Audience size is the estimated number of people in France who actively search for Health & wellness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.