A data profile of the people who buy, follow and care about Skin care in Belgium — modelled from more than twelve digital signal sources. Skin care has an estimated audience of 1,406,328 people in Belgium.
The average Skin care fan in Belgium is 44.4 years old, more female, and lives primarily in Antwerp.
The audience is concentrated in Antwerp, East Flanders, West Flanders.
Top brand affinities include Anti-aging cream, Kruidvat, Personal care, with strongest over-indexing on Anti-aging cream (5.28× the country average).
Demographically, the Skin care audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Patriotism, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Skin care fan in Belgium is more female, around 44.4 years old, with strong Patriotism tendencies and a notable affinity for Anti-aging cream.
The key figures that characterise the Skin care profile in Belgium.
78.3% are female, 21.7% are male, average age 44.4.
| Metric | Value |
|---|---|
| Female | 78.3% |
| Male | 21.7% |
| Average age | 44.4 |
| Estimated audience size | 1,406,328 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 19% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 32% |
of the worldwide Skin care audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 17.8% |
| Japan | 6.0% |
| United Kingdom | 4.5% |
Where the Skin care audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Limburg | ~100K | 1.45× | |
| 02 | Antwerp | ~200K | 1.31× | |
| 03 | East Flanders | ~200K | 1.30× | |
| 04 | West Flanders | ~100K | 1.19× | |
| 05 | Flemish Brabant | ~100K | 1.19× | |
| 06 | Brussels | ~90K | 0.92× | |
| 07 | Hainaut | ~100K | 0.84× | |
| 08 | Liege | ~100K | 0.84× | |
| 09 | Walloon Brabant | ~30K | 0.77× | |
| 10 | Luxembourg | ~30K | 0.76× | |
| 11 | Province of Namur | ~50K | 0.71× |
The strongest cross-interests of the Skin care audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Anti-aging cream | Beauty & Wellness | 5.28× | ||
| 02 | Moisturizer | Home & Garden | 4.07× | ||
| 03 | Natural skin care | Beauty & Wellness | 4.03× | ||
| 04 | Sol de Janeiro | Beauty & Wellness | 4.03× | ||
| 05 | Facial | Beauty & Wellness | 3.94× | ||
| 06 | Eyelash | Beauty & Wellness | 3.84× | ||
| 07 | Sephora | Shopping | 3.09× | ||
| 08 | Hair care | Beauty & Wellness | 3.00× | ||
| 09 | Natural product | Food & Beverages | 2.83× | ||
| 10 | Organic product | Food & Beverages | 2.73× | ||
| 11 | Personal care | Health | 2.62× | ||
| 12 | Skin | Beauty & Wellness | 2.25× | ||
| 13 | Handbags | Fashion & Accessoires | 2.07× | ||
| 14 | Zara | Shopping | 2.04× | ||
| 15 | Woman | Kids & Family | 1.81× | ||
| 16 | H&M | Shopping | 1.75× | ||
| 17 | Hair products | Beauty & Wellness | 1.72× | ||
| 18 | Kruidvat | Shopping | 1.66× | ||
| 19 | Women's clothing | Fashion & Accessoires | 1.64× | ||
| 20 | Jewelry | Fashion & Accessoires | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.52× | |
| Travelling | THRILL | 1.10× | |
| Early Adopter Mentality | POWER | 0.89× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.78× | |
| Social Media Usage | JOY | 0.85× | |
| Design Affinity | PREMIUM | 0.85× |
Skin care has an estimated audience of 1,406,328 people in Belgium, concentrated in Antwerp and East Flanders.
78.3% of Skin care fans are female, 21.7% are male, with an average age of 44.4 years.
Skin care fans show strongest brand affinity for Anti-aging cream (5.28×), Kruidvat (1.66×), and Personal care (2.62×) over the country average.
Skin care fans in Belgium are most concentrated in Antwerp (reach ~200K), East Flanders (reach ~200K), and West Flanders (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Skin care itself, the audience over-indexes on Kruidvat (1.66×), Personal care (2.62×), Natural skin care (4.03×), and Hair care (3.0×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Skin care. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.