A data profile of the people who buy, follow and care about Woman in Belgium — modelled from more than twelve digital signal sources. Woman has an estimated audience of 3,001,897 people in Belgium.
Woman has an estimated audience of 3,001,897 people in Belgium. 70.8% are female, 29.2% are male, average age 44.7. Top brand affinities: Primark, Psychology, Hair products, Hairstyle, HEMA.
Top brand affinities include Primark, Psychology, Hair products, with strongest over-indexing on Primark (1.81× the country average).
Demographically, the Woman audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Design Affinity, Mindfulness.
The typical Woman fan in Belgium is more female, around 44.7 years old, with strong Design Affinity tendencies and a notable affinity for Primark.
The key figures that characterise the Woman profile in Belgium.
70.8% are female, 29.2% are male, average age 44.7.
| Metric | Value |
|---|---|
| Female | 70.8% |
| Male | 29.2% |
| Average age | 44.7 |
| Estimated audience size | 3,001,897 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 17% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 35% |
of the worldwide Woman audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 27.0% |
| Italy | 6.6% |
| Brazil | 5.8% |
The strongest cross-interests of the Woman audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Genetics | Kids & Family | 1.92× | ||
| 02 | Primark | Shopping | 1.81× | ||
| 03 | Skin care | Beauty & Wellness | 1.81× | ||
| 04 | Uniqlo | Shopping | 1.81× | ||
| 05 | Hair care | Beauty & Wellness | 1.77× | ||
| 06 | Bracelet | Fashion & Accessoires | 1.67× | ||
| 07 | Knitting | Home & Garden | 1.67× | ||
| 08 | HEMA | Shopping | 1.64× | ||
| 09 | Weddings | Kids & Family | 1.63× | ||
| 10 | Leather | Fashion & Accessoires | 1.57× | ||
| 11 | Lodging | Travel & Leisure | 1.55× | ||
| 12 | Psychology | Business & Career | 1.54× | ||
| 13 | Self care | Health | 1.53× | ||
| 14 | Organic food | Food & Beverages | 1.52× | ||
| 15 | Personal care | Health | 1.52× | ||
| 16 | Local food | Food & Beverages | 1.52× | ||
| 17 | Hairstyle | Beauty & Wellness | 1.51× | ||
| 18 | Amsterdam | Travel & Leisure | 1.51× | ||
| 19 | Sunglasses | Fashion & Accessoires | 1.51× | ||
| 20 | Hair products | Beauty & Wellness | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.43× | |
| Mindfulness | BALANCE | 1.40× | |
| Tradition | CONSERVATISM | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.90× | |
| Social Media Usage | JOY | 0.95× | |
| Healthy Lifestyle | BALANCE | 1.06× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Woman. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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