A data profile of the people who buy, follow and care about Hair care in Belgium — modelled from more than twelve digital signal sources. Hair care has an estimated audience of 1,135,645 people in Belgium.
Hair care has an estimated audience of 1,135,645 people in Belgium. 75.9% are female, 24.1% are male, average age 42.8. Top brand affinities: Kruidvat, Skin care, Hair coloring, Personal care, Hair conditioner.
Top brand affinities include Kruidvat, Skin care, Hair coloring, with strongest over-indexing on Kruidvat (1.69× the country average).
Demographically, the Hair care audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Patriotism, Pet Ownership.
The typical Hair care fan in Belgium is more female, around 42.8 years old, with strong Patriotism tendencies and a notable affinity for Kruidvat.
The key figures that characterise the Hair care profile in Belgium.
75.9% are female, 24.1% are male, average age 42.8.
| Metric | Value |
|---|---|
| Female | 75.9% |
| Male | 24.1% |
| Average age | 42.8 |
| Estimated audience size | 1,135,645 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 21% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 28% |
of the worldwide Hair care audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 17.3% |
| Japan | 6.7% |
| Italy | 4.9% |
The strongest cross-interests of the Hair care audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hair coloring | Beauty & Wellness | 4.51× | ||
| 02 | Hair conditioner | Beauty & Wellness | 4.17× | ||
| 03 | Eyelash extensions | Beauty & Wellness | 3.85× | ||
| 04 | Eyelash | Beauty & Wellness | 3.45× | ||
| 05 | Wig | Beauty & Wellness | 3.40× | ||
| 06 | Skin care | Beauty & Wellness | 3.21× | ||
| 07 | Sephora | Shopping | 3.08× | ||
| 08 | Natural skin care | Beauty & Wellness | 3.07× | ||
| 09 | Natural product | Food & Beverages | 2.52× | ||
| 10 | Personal care | Health | 2.21× | ||
| 11 | Zara | Shopping | 1.99× | ||
| 12 | Handbags | Fashion & Accessoires | 1.97× | ||
| 13 | Primark | Shopping | 1.89× | ||
| 14 | Woman | Kids & Family | 1.77× | ||
| 15 | Hair products | Beauty & Wellness | 1.72× | ||
| 16 | Gift | Shopping | 1.71× | ||
| 17 | Kruidvat | Shopping | 1.69× | ||
| 18 | H&M | Shopping | 1.65× | ||
| 19 | Women's clothing | Fashion & Accessoires | 1.62× | ||
| 20 | Jewelry | Fashion & Accessoires | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.50× | |
| Pet Ownership | JOY | 1.14× | |
| Travelling | THRILL | 1.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.79× | |
| Social Media Usage | JOY | 0.81× | |
| Design Affinity | PREMIUM | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Hair care. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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