A data profile of the people who buy, follow and care about Hair care in Netherlands — modelled from more than twelve digital signal sources. Hair care has an estimated audience of 1,615,147 people in Netherlands.
The average Hair care fan in Netherlands is 43.4 years old, more female, and lives primarily in North Holland.
The audience is concentrated in North Holland, Zuid-Holland, North Brabant.
Top brand affinities include Hair coloring, Hair conditioner, Rituals, with strongest over-indexing on Hair coloring (4.31× the country average).
Demographically, the Hair care audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Indulgence, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Hair care fan in Netherlands is more female, around 43.4 years old, with strong Indulgence tendencies and a notable affinity for Hair coloring.
The key figures that characterise the Hair care profile in Netherlands.
79.2% are female, 20.8% are male, average age 43.4.
| Metric | Value |
|---|---|
| Female | 79.2% |
| Male | 20.8% |
| Average age | 43.4 |
| Estimated audience size | 1,615,147 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 29% |
of the worldwide Hair care audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 17.3% |
| Japan | 6.7% |
| Italy | 4.9% |
Where the Hair care audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Holland | ~1M | 4.86× | |
| 02 | Flevoland | ~70K | 1.63× | |
| 03 | Zeeland | ~30K | 0.88× | |
| 04 | Drenthe | ~40K | 0.87× | |
| 05 | Friesland | ~50K | 0.84× | |
| 06 | Groningen | ~50K | 0.83× | |
| 07 | Zuid-Holland | ~300K | 0.79× | |
| 08 | Limburg | ~80K | 0.78× | |
| 09 | Overijssel | ~90K | 0.77× | |
| 10 | North Brabant | ~200K | 0.71× | |
| 11 | Utrecht | ~90K | 0.71× | |
| 12 | Gelderland | ~100K | 0.70× |
The strongest cross-interests of the Hair care audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hair coloring | Beauty & Wellness | 4.31× | ||
| 02 | Hair conditioner | Beauty & Wellness | 3.80× | ||
| 03 | Curly Hair | Beauty & Wellness | 3.44× | ||
| 04 | Hair Extensions | Beauty & Wellness | 3.22× | ||
| 05 | Long hair | Beauty & Wellness | 3.17× | ||
| 06 | Hair iron | Beauty & Wellness | 3.07× | ||
| 07 | Hairbrush | Beauty & Wellness | 3.04× | ||
| 08 | Hair straightening | Beauty & Wellness | 3.00× | ||
| 09 | Hair follicle | Beauty & Wellness | 3.00× | ||
| 10 | Wig | Beauty & Wellness | 3.00× | ||
| 11 | Hair dryer | Beauty & Wellness | 2.94× | ||
| 12 | Skin care | Beauty & Wellness | 2.45× | ||
| 13 | Hygiene | Beauty & Wellness | 2.44× | ||
| 14 | Personal care | Health | 2.01× | ||
| 15 | Hairstyle | Beauty & Wellness | 1.87× | ||
| 16 | Rituals | Beauty & Wellness | 1.79× | ||
| 17 | Zara | Shopping | 1.72× | ||
| 18 | Primark | Shopping | 1.70× | ||
| 19 | Hair products | Beauty & Wellness | 1.67× | ||
| 20 | H&M | Shopping | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.51× | |
| Patriotism | CONSERVATISM | 1.27× | |
| Price Sensitivity | PREMIUM | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.59× | |
| Social Media Usage | JOY | 0.77× | |
| Sustainability | BALANCE | 0.81× |
Hair care has an estimated audience of 1,615,147 people in Netherlands, concentrated in North Holland and Zuid-Holland.
79.2% of Hair care fans are female, 20.8% are male, with an average age of 43.4 years.
Hair care fans show strongest brand affinity for Hair coloring (4.31×), Hair conditioner (3.8×), and Rituals (1.79×) over the country average.
Hair care fans in Netherlands are most concentrated in North Holland (reach ~1M), Zuid-Holland (reach ~300K), and North Brabant (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Hair care itself, the audience over-indexes on Hair conditioner (3.8×), Rituals (1.79×), Primark (1.7×), and H&M (1.53×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Hair care. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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