A data profile of the people who buy, follow and care about Skin care in Netherlands — modelled from more than twelve digital signal sources. Skin care has an estimated audience of 1,976,332 people in Netherlands.
The average Skin care fan in Netherlands is 44.6 years old, more female, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include Movies, Natural skin care, Anti-aging cream, with strongest over-indexing on Movies (1.54× the country average).
Demographically, the Skin care audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Indulgence, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Skin care fan in Netherlands is more female, around 44.6 years old, with strong Indulgence tendencies and a notable affinity for Movies.
The key figures that characterise the Skin care profile in Netherlands.
81.3% are female, 18.7% are male, average age 44.6.
| Metric | Value |
|---|---|
| Female | 81.3% |
| Male | 18.7% |
| Average age | 44.6 |
| Estimated audience size | 1,976,332 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 33% |
of the worldwide Skin care audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 17.8% |
| Japan | 6.0% |
| United Kingdom | 4.5% |
Where the Skin care audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Brabant | ~400K | 1.14× | |
| 02 | Flevoland | ~60K | 1.13× | |
| 03 | Zuid-Holland | ~500K | 1.12× | |
| 04 | Gelderland | ~300K | 1.08× | |
| 05 | Overijssel | ~100K | 1.05× | |
| 06 | Friesland | ~80K | 1.03× | |
| 07 | North Holland | ~400K | 1.00× | |
| 08 | Limburg | ~100K | 0.99× | |
| 09 | Drenthe | ~60K | 0.94× | |
| 10 | Groningen | ~60K | 0.86× | |
| 11 | Utrecht | ~100K | 0.85× | |
| 12 | Zeeland | ~40K | 0.83× |
The strongest cross-interests of the Skin care audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Moisturizer | Home & Garden | 4.34× | ||
| 02 | Anti-aging cream | Beauty & Wellness | 4.10× | ||
| 03 | Natural skin care | Beauty & Wellness | 4.00× | ||
| 04 | Sol de Janeiro | Beauty & Wellness | 4.00× | ||
| 05 | Makeup Tutorials | Beauty & Wellness | 3.37× | ||
| 06 | Hair coloring | Beauty & Wellness | 2.85× | ||
| 07 | Healthy habits | Health | 2.48× | ||
| 08 | Hair care | Beauty & Wellness | 2.45× | ||
| 09 | Skin | Beauty & Wellness | 2.12× | ||
| 10 | Rituals | Beauty & Wellness | 2.00× | ||
| 11 | Spas | Beauty & Wellness | 1.99× | ||
| 12 | Personal care | Health | 1.99× | ||
| 13 | Zara | Shopping | 1.88× | ||
| 14 | Beauty salons | Beauty & Wellness | 1.85× | ||
| 15 | H&M | Shopping | 1.73× | ||
| 16 | Hair products | Beauty & Wellness | 1.68× | ||
| 17 | Primark | Shopping | 1.61× | ||
| 18 | Women's clothing | Fashion & Accessoires | 1.57× | ||
| 19 | Movies | Movies & TV | 1.54× | ||
| 20 | Etos | Health | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.54× | |
| Patriotism | CONSERVATISM | 1.38× | |
| Early Adopter Mentality | POWER | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.54× | |
| Social Media Usage | JOY | 0.70× | |
| Sustainability | BALANCE | 0.78× |
Skin care has an estimated audience of 1,976,332 people in Netherlands, concentrated in Zuid-Holland and North Holland.
81.3% of Skin care fans are female, 18.7% are male, with an average age of 44.6 years.
Skin care fans show strongest brand affinity for Movies (1.54×), Natural skin care (4.0×), and Anti-aging cream (4.1×) over the country average.
Skin care fans in Netherlands are most concentrated in Zuid-Holland (reach ~500K), North Holland (reach ~400K), and North Brabant (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Skin care itself, the audience over-indexes on Natural skin care (4.0×), Anti-aging cream (4.1×), Rituals (2.0×), and H&M (1.73×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Skin care. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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