A data profile of the people who buy, follow and care about Healthy habits in Netherlands — modelled from more than twelve digital signal sources. Healthy habits has an estimated audience of 1,602,951 people in Netherlands.
The average Healthy habits fan in Netherlands is 38.2 years old, more female, and lives primarily in North Brabant.
The audience is concentrated in North Brabant, Zuid-Holland, North Holland.
Top brand affinities include Shopping and fashion, Love & Sex, Exfoliation (cosmetology), with strongest over-indexing on Shopping and fashion (293.81× the country average).
Demographically, the Healthy habits audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Travelling, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Healthy habits fan in Netherlands is more female, around 38.2 years old, with strong Travelling tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Healthy habits profile in Netherlands.
65.7% are female, 34.3% are male, average age 38.2.
| Metric | Value |
|---|---|
| Female | 65.7% |
| Male | 34.3% |
| Average age | 38.2 |
| Estimated audience size | 1,602,951 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 22% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 18% |
of the worldwide Healthy habits audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 22.8% |
| Japan | 10.3% |
| Germany | 6.3% |
Where the Healthy habits audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Brabant | ~500K | 1.96× | |
| 02 | Limburg | ~100K | 1.10× | |
| 03 | Flevoland | ~40K | 1.00× | |
| 04 | Drenthe | ~50K | 0.98× | |
| 05 | North Holland | ~300K | 0.97× | |
| 06 | Friesland | ~60K | 0.97× | |
| 07 | Groningen | ~50K | 0.95× | |
| 08 | Overijssel | ~100K | 0.94× | |
| 09 | Gelderland | ~200K | 0.90× | |
| 10 | Zuid-Holland | ~300K | 0.89× |
The strongest cross-interests of the Healthy habits audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Exfoliation (cosmetology) | Beauty & Wellness | 815.52× | ||
| 02 | Selfridges | Shopping | 633.93× | ||
| 03 | Love & Sex | Kids & Family | 591.03× | ||
| 04 | Car2Go | Cars & Mobility | 471.47× | ||
| 05 | Fiber-optic communication | Technology & Electronics | 420.81× | ||
| 06 | Shopping and fashion | Shopping | 293.81× | ||
| 07 | Valentine's Day | Kids & Family | 235.79× | ||
| 08 | Pound cake | Food & Beverages | 20.38× | ||
| 09 | Atheism | Politics & Society | 13.96× | ||
| 10 | Game consoles | Technology & Electronics | 13.66× | ||
| 11 | Sustainable products | Politics & Society | 12.68× | ||
| 12 | Real estate broker | Home & Garden | 11.85× | ||
| 13 | Christmas tree | Kids & Family | 6.94× | ||
| 14 | Burnout (psychology) | Health | 6.53× | ||
| 15 | Live television | Movies & TV | 5.25× | ||
| 16 | Anti-aging cream | Beauty & Wellness | 3.93× | ||
| 17 | Natural skin care | Beauty & Wellness | 3.81× | ||
| 18 | Albert Heijn | Shopping | 1.78× | ||
| 19 | Voetbalprimeur | Sports | 1.76× | ||
| 20 | Kruidvat | Shopping | 1.62× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.47× | |
| Mindfulness | BALANCE | 1.38× | |
| Design Affinity | PREMIUM | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.74× | |
| Extroversion | THRILL | 0.88× | |
| Spirituality | BALANCE | 0.91× |
Healthy habits has an estimated audience of 1,602,951 people in Netherlands, concentrated in North Brabant and Zuid-Holland.
65.7% of Healthy habits fans are female, 34.3% are male, with an average age of 38.2 years.
Healthy habits fans show strongest brand affinity for Shopping and fashion (293.81×), Love & Sex (591.03×), and Exfoliation (cosmetology) (815.52×) over the country average.
Healthy habits fans in Netherlands are most concentrated in North Brabant (reach ~500K), Zuid-Holland (reach ~300K), and North Holland (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Healthy habits itself, the audience over-indexes on Love & Sex (591.03×), Exfoliation (cosmetology) (815.52×), Valentine's Day (235.79×), and Car2Go (471.47×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Healthy habits. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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