A data profile of the people who buy, follow and care about Personal care in Netherlands — modelled from more than twelve digital signal sources. Personal care has an estimated audience of 2,601,180 people in Netherlands.
The average Personal care fan in Netherlands is 43.9 years old, more female, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include Kruidvat, HEMA, Rituals, with strongest over-indexing on Kruidvat (1.82× the country average).
Demographically, the Personal care audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Indulgence, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Personal care fan in Netherlands is more female, around 43.9 years old, with strong Indulgence tendencies and a notable affinity for Kruidvat.
The key figures that characterise the Personal care profile in Netherlands.
72.1% are female, 27.9% are male, average age 43.9.
| Metric | Value |
|---|---|
| Female | 72.1% |
| Male | 27.9% |
| Average age | 43.9 |
| Estimated audience size | 2,601,180 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 16% | |
| 30-39 | 17% | |
| 40-49 | 24% | |
| 50+ | 32% |
of the worldwide Personal care audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 14.9% |
| Brazil | 6.8% |
| Italy | 5.5% |
Where the Personal care audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Flevoland | ~80K | 1.16× | |
| 02 | Friesland | ~100K | 1.06× | |
| 03 | Groningen | ~90K | 1.02× | |
| 04 | Drenthe | ~80K | 1.02× | |
| 05 | Zeeland | ~60K | 1.01× | |
| 06 | North Holland | ~500K | 1.00× | |
| 07 | Overijssel | ~200K | 0.99× | |
| 08 | Limburg | ~200K | 0.98× | |
| 09 | Utrecht | ~200K | 0.95× | |
| 10 | Gelderland | ~300K | 0.94× | |
| 11 | North Brabant | ~400K | 0.93× | |
| 12 | Zuid-Holland | ~500K | 0.89× |
The strongest cross-interests of the Personal care audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Anti-aging cream | Beauty & Wellness | 2.93× | ||
| 02 | Hairbrush | Beauty & Wellness | 2.92× | ||
| 03 | Eyelash | Beauty & Wellness | 2.85× | ||
| 04 | Hair iron | Beauty & Wellness | 2.79× | ||
| 05 | Hygiene | Beauty & Wellness | 2.68× | ||
| 06 | Rituals | Beauty & Wellness | 2.24× | ||
| 07 | Skin care | Beauty & Wellness | 2.23× | ||
| 08 | Loavies | Fashion & Accessoires | 2.22× | ||
| 09 | Etos | Health | 2.01× | ||
| 10 | Primark | Shopping | 2.00× | ||
| 11 | Scapino | Fashion & Accessoires | 1.95× | ||
| 12 | HEMA | Shopping | 1.85× | ||
| 13 | Kruidvat | Shopping | 1.82× | ||
| 14 | Zara | Shopping | 1.80× | ||
| 15 | C&A | Shopping | 1.74× | ||
| 16 | Beauty salons | Beauty & Wellness | 1.67× | ||
| 17 | H&M | Shopping | 1.65× | ||
| 18 | Dresses | Fashion & Accessoires | 1.58× | ||
| 19 | Woman | Kids & Family | 1.55× | ||
| 20 | Women's clothing | Fashion & Accessoires | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.65× | |
| Need for Security | CONSERVATISM | 1.45× | |
| Price Sensitivity | PREMIUM | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.83× | |
| Social Media Usage | JOY | 0.83× | |
| Sustainability | BALANCE | 0.86× |
Personal care has an estimated audience of 2,601,180 people in Netherlands, concentrated in Zuid-Holland and North Holland.
72.1% of Personal care fans are female, 27.9% are male, with an average age of 43.9 years.
Personal care fans show strongest brand affinity for Kruidvat (1.82×), HEMA (1.85×), and Rituals (2.24×) over the country average.
Personal care fans in Netherlands are most concentrated in Zuid-Holland (reach ~500K), North Holland (reach ~500K), and North Brabant (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Personal care itself, the audience over-indexes on HEMA (1.85×), Rituals (2.24×), Primark (2.0×), and Etos (2.01×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Personal care. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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