Woman Audience in Germany
Woman has an estimated audience of 8,998,547 people in Germany. 71.7% are female, 28.3% are male, average age 38.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Tagesschau, Self care, Baby food, Family, Hairstyle.
The average Woman fan in Germany is 38.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Tagesschau, Self care, Baby food, with strongest over-indexing on Tagesschau (2.47× the country average). Demographically, the Woman audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Creativity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic
Demographics of Woman fans
| Metric | Value |
|---|---|
| Female | 71.7% |
| Male | 28.3% |
| Average age | 38.0 |
| Estimated audience size | 8,998,547 |
Audience persona
The typical Woman fan in Germany is more female, around 38.0 years old, with strong Creativity tendencies and a notable affinity for Tagesschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 2,101,649 | 1.07× |
| Bayern | 1,477,111 | 1.02× |
| Baden-Württemberg | 1,407,678 | 1.15× |
| Niedersachsen | 964,925 | 1.1× |
| Hessen | 618,349 | 0.9× |
| Sachsen | 498,321 | 1.13× |
| Rheinland-Pfalz | 431,914 | 0.96× |
| Berlin | 337,131 | 0.84× |
| Schleswig-Holstein | 311,942 | 0.97× |
| Brandenburg | 291,912 | 1.05× |
| Thüringen | 265,624 | 1.16× |
| Sachsen-Anhalt | 216,021 | 0.93× |
| Mecklenburg-Vorpommern | 194,948 | 1.13× |
| Hamburg | 173,534 | 0.85× |
| Saarland | 97,994 | 0.89× |
| Bremen | 66,402 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 2.47× | Movies & TV |
| Self care | 3.31× | Health |
| Baby food | 3.31× | Kids & Family |
| Family | 1.8× | Kids & Family |
| Hairstyle | 2.48× | Beauty & Wellness |
| RTL Television | 2.59× | Movies & TV |
| C&A | 2.36× | Shopping |
| Vacations | 2.12× | Travel & Leisure |
| Breuninger | 2.25× | Fashion & Accessoires |
| Fressnapf | 2.62× | Shopping |
| Stuttgart | 2.36× | Travel & Leisure |
| German language | 1.97× | Politics & Society |
| Gala | 1.63× | News |
| Hygiene | 2.22× | Beauty & Wellness |
| Ernsting's family | 2.52× | Shopping |
| North Rhine-Westphalia | 1.76× | Travel & Leisure |
| Felix Baumgartner | 3× | Sports |
| Rossmann | 1.61× | Shopping |
| Walking | 2.85× | Sports |
| Drop shipping | 1.98× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 1.32 |
| Family Orientation | CONSERVATISM | 1.26 |
| Indulgence | JOY | 1.22 |
| Tradition | CONSERVATISM | 1.17 |
| Mindfulness | BALANCE | 1.11 |
| Community Orientation | OPEN | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.0% |
| Italy | 6.6% |
| Brazil | 5.8% |
See Woman audiences in other countries
More Kids & Family audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Woman have in Germany?
Woman has an estimated audience of 8,998,547 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Woman fans?
71.7% of Woman fans are female, 28.3% are male, with an average age of 38.0 years.
Which brands do Woman fans like most?
Woman fans show strongest brand affinity for Tagesschau (2.47×), Self care (3.31×), and Baby food (3.31×) over the country average.
Where do Woman fans live in Germany?
Woman fans in Germany are most concentrated in Nordrhein-Westfalen (reach 2,101,649), Bayern (reach 1,477,111), and Baden-Württemberg (reach 1,407,678). These three regions account for the largest share of the active audience.
What other brands do Woman fans also like?
Beyond Woman itself, the audience over-indexes on Self care (3.31×), Baby food (3.31×), Family (1.8×), and Hairstyle (2.48×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Woman. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.