Woman Audience in Germany
A data profile of the people who buy, follow and care about Woman in Germany — modelled from more than twelve digital signal sources. Woman has an estimated audience of 8,998,547 people in Germany.
The average Woman fan in Germany is 38.0 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Nature, Family, Germany, with strongest over-indexing on Nature (2.65× the country average).
Demographically, the Woman audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Community Orientation, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Woman fan in Germany is more female, around 38.0 years old, with strong Community Orientation tendencies and a notable affinity for Nature.
At a glance
The key figures that characterise the Woman profile in Germany.
Search interest · 12-month trend
Demographics of Woman fans
71.7% are female, 28.3% are male, average age 38.0.
Gender split
| Metric | Value |
|---|---|
| Female | 71.7% |
| Male | 28.3% |
| Average age | 38.0 |
| Estimated audience size | 8,998,547 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 21% | |
| 30-39 | 22% | |
| 40-49 | 21% | |
| 50+ | 15% |
Worldwide distribution
of the worldwide Woman audience comes from Germany.
| Country | Share |
|---|---|
| United States | 27.0% |
| Italy | 6.6% |
| Brazil | 5.8% |
Geography
Where the Woman audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Thüringen | ~300K | 1.14× | |
| 02 | Mecklenburg-Vorpommern | ~200K | 1.13× | |
| 03 | Baden-Württemberg | ~1.5M | 1.10× | |
| 04 | Sachsen | ~500K | 1.09× | |
| 05 | Niedersachsen | ~900K | 1.07× | |
| 06 | Nordrhein-Westfalen | ~2M | 1.04× | |
| 07 | Brandenburg | ~300K | 1.03× | |
| 08 | Bayern | ~1.5M | 1.01× | |
| 09 | Rheinland-Pfalz | ~400K | 0.99× | |
| 10 | Schleswig-Holstein | ~300K | 0.97× | |
| 11 | Sachsen-Anhalt | ~200K | 0.97× | |
| 12 | Hessen | ~600K | 0.94× | |
| 13 | Saarland | ~100K | 0.94× | |
| 14 | Bremen | ~70K | 0.92× | |
| 15 | Berlin | ~300K | 0.87× | |
| 16 | Hamburg | ~200K | 0.87× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Woman audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Baby food | Kids & Family | 2.67× | ||
| 02 | Nature | Home & Garden | 2.65× | ||
| 03 | Vacations | Travel & Leisure | 2.64× | ||
| 04 | Tour de France | Sports | 2.41× | ||
| 05 | Crochet | Home & Garden | 2.30× | ||
| 06 | Family | Kids & Family | 2.28× | ||
| 07 | Ernsting's family | Shopping | 2.11× | ||
| 08 | Technology & Electronics | 2.03× | |||
| 09 | German language | Politics & Society | 2.02× | ||
| 10 | C&A | Shopping | 2.01× | ||
| 11 | Kitchen | Home & Garden | 1.98× | ||
| 12 | Self care | Health | 1.97× | ||
| 13 | Hairstyle | Beauty & Wellness | 1.96× | ||
| 14 | Trousers | Fashion & Accessoires | 1.87× | ||
| 15 | Ryanair | Travel & Leisure | 1.80× | ||
| 16 | Canada | Travel & Leisure | 1.80× | ||
| 17 | Tattoos | Fashion & Accessoires | 1.75× | ||
| 18 | Happiness | Health | 1.68× | ||
| 19 | Germany | Travel & Leisure | 1.59× | ||
| 20 | Deichmann | Shopping | 1.52× |
Personality of the Woman audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.54× | |
| Sustainability | BALANCE | 1.50× | |
| Extroversion | THRILL | 1.48× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.96× | |
| Social Media Usage | JOY | 0.97× | |
| Risk Appetite | THRILL | 1.00× |
Frequently asked questions
How many fans does Woman have in Germany?
Woman has an estimated audience of 8,998,547 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Woman fans?
71.7% of Woman fans are female, 28.3% are male, with an average age of 38.0 years.
Which brands do Woman fans like most?
Woman fans show strongest brand affinity for Nature (2.65×), Family (2.28×), and Germany (1.59×) over the country average.
Where do Woman fans live in Germany?
Woman fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~2M), Bayern (reach ~1.5M), and Baden-Württemberg (reach ~1.5M). These three regions account for the largest share of the active audience.
What other brands do Woman fans also like?
Beyond Woman itself, the audience over-indexes on Family (2.28×), Germany (1.59×), Vacations (2.64×), and Baby food (2.67×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Kids & Family audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
See Woman audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Woman. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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