Woman Audience in Germany
Woman has an estimated audience of 8,998,547 people in Germany. 71.7% are female, 28.3% are male, average age 38.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Škoda Kodiaq, Gil Ofarim, Home Office, Stradivarius.
The average Woman fan in Germany is 38.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Škoda Kodiaq, Gil Ofarim, with strongest over-indexing on Progressive rock (2.53× the country average). Demographically, the Woman audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Creativity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic
Demographics of Woman fans
| Metric | Value |
|---|---|
| Female | 71.7% |
| Male | 28.3% |
| Average age | 38.0 |
| Estimated audience size | 8,998,547 |
Audience persona
The typical Woman fan in Germany is more female, around 38.0 years old, with strong Creativity tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 2,101,649 | 1.07× |
| Bayern | 1,477,111 | 1.02× |
| Baden-Württemberg | 1,407,678 | 1.15× |
| Niedersachsen | 964,925 | 1.1× |
| Hessen | 618,349 | 0.9× |
| Sachsen | 498,321 | 1.13× |
| Rheinland-Pfalz | 431,914 | 0.96× |
| Berlin | 337,131 | 0.84× |
| Schleswig-Holstein | 311,942 | 0.97× |
| Brandenburg | 291,912 | 1.05× |
| Thüringen | 265,624 | 1.16× |
| Sachsen-Anhalt | 216,021 | 0.93× |
| Mecklenburg-Vorpommern | 194,948 | 1.13× |
| Hamburg | 173,534 | 0.85× |
| Saarland | 97,994 | 0.89× |
| Bremen | 66,402 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 2.53× | Music & Radio |
| Škoda Kodiaq | 3.32× | Cars & Mobility |
| Gil Ofarim | 1.92× | Music & Radio |
| Home Office | 1.77× | Business & Career |
| Stradivarius | 1.97× | Shopping |
| Home Delivery | 2.58× | Food & Beverages |
| Time (magazine) | 1.77× | News |
| Corfu (regional unit) | 1.99× | Travel & Leisure |
| Kodi (software) | 1.8× | Technology & Electronics |
| Motion Picture Association of America | 4.64× | Movies & TV |
| Bugatti Chiron | 2.98× | Cars & Mobility |
| Volvo V60 | 2.38× | Cars & Mobility |
| Theocracy | 5.15× | Music & Radio |
| The Hunt (2012 film) | 2.05× | Movies & TV |
| Roger Federer | 1.75× | Sports |
| Ipekyol | 1.76× | Shopping |
| Coworking | 1.75× | Business & Career |
| Keeper (password manager) | 1.79× | Technology & Electronics |
| Celtic mythology | 2.2× | Arts & Culture |
| Krasnodar | 3.37× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 1.32 |
| Family Orientation | CONSERVATISM | 1.26 |
| Indulgence | JOY | 1.22 |
| Tradition | CONSERVATISM | 1.17 |
| Mindfulness | BALANCE | 1.11 |
| Community Orientation | OPEN | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.0% |
| Italy | 6.6% |
| Brazil | 5.8% |
See Woman audiences in other countries
More Kids & Family audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Woman have in Germany?
Woman has an estimated audience of 8,998,547 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Woman fans?
71.7% of Woman fans are female, 28.3% are male, with an average age of 38.0 years.
Which brands do Woman fans like most?
Woman fans show strongest brand affinity for Progressive rock (2.53×), Škoda Kodiaq (3.32×), and Gil Ofarim (1.92×) over the country average.
Where do Woman fans live in Germany?
Woman fans in Germany are most concentrated in Nordrhein-Westfalen (reach 2,101,649), Bayern (reach 1,477,111), and Baden-Württemberg (reach 1,407,678). These three regions account for the largest share of the active audience.
What other brands do Woman fans also like?
Beyond Woman itself, the audience over-indexes on Škoda Kodiaq (3.32×), Gil Ofarim (1.92×), Home Office (1.77×), and Stradivarius (1.97×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Woman. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.