Woman Audience in Italy
Woman has an estimated audience of 23,701,278 people in Italy. 66.3% are female, 33.7% are male, average age 43.8. Top brand affinities: Instant messaging, Do it yourself (DIY), University, Expert (company), Primark.
Top brand affinities include Instant messaging, Do it yourself (DIY), University, with strongest over-indexing on Instant messaging (2.86× the country average). Demographically, the Woman audience skews more female with an average age of 43.8, and over-indexes on personality traits such as DIY Mentality, Community Orientation.
Category: Kids & Family · Type: Topic
Demographics of Woman fans
| Metric | Value |
|---|---|
| Female | 66.3% |
| Male | 33.7% |
| Average age | 43.8 |
| Estimated audience size | 23,701,278 |
Audience persona
The typical Woman fan in Italy is more female, around 43.8 years old, with strong DIY Mentality tendencies and a notable affinity for Instant messaging.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Instant messaging | 2.86× | Internet & Social Media |
| Do it yourself (DIY) | 2.04× | Home & Garden |
| University | 2.29× | Business & Career |
| Expert (company) | 3.01× | Shopping |
| Primark | 2.2× | Shopping |
| Slovenia | 2.32× | Travel & Leisure |
| Tattoos | 1.69× | Fashion & Accessoires |
| Local food | 1.84× | Food & Beverages |
| IKEA | 1.51× | Home & Garden |
| Google Maps | 1.74× | Internet & Social Media |
| Meat | 1.72× | Food & Beverages |
| Weddings | 1.6× | Kids & Family |
| Organic food | 1.51× | Food & Beverages |
| Natural skin care | 2.2× | Beauty & Wellness |
| Canada | 1.83× | Travel & Leisure |
| Deal of the day | 1.88× | Shopping |
| Library | 2.56× | Literature |
| Enoteca | 2.58× | Food & Beverages |
| La Dolce Vita | 4.87× | Movies & TV |
| Weather | 2.32× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.59 |
| Community Orientation | OPEN | 1.42 |
| Extroversion | THRILL | 1.42 |
| Sustainability | BALANCE | 1.39 |
| Creativity | OPEN | 1.36 |
| Design Affinity | PREMIUM | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.0% |
| Italy | 6.6% |
| Brazil | 5.8% |
See Woman audiences in other countries
More Kids & Family audiences in Italy
- Shopping (40,184,269)
- Music (40,110,040)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
How to read this data
Audience size is the estimated number of people in Italy who actively search for Woman. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.