A data profile of the people who buy, follow and care about Woman in Italy — modelled from more than twelve digital signal sources. Woman has an estimated audience of 23,701,278 people in Italy.
Woman has an estimated audience of 23,701,278 people in Italy. 66.3% are female, 33.7% are male, average age 43.8. Top brand affinities: Do it yourself (DIY), Confectionery, Primark, Volunteering, Genetics.
Top brand affinities include Do it yourself (DIY), Confectionery, Primark, with strongest over-indexing on Do it yourself (DIY) (1.68× the country average).
Demographically, the Woman audience skews more female with an average age of 43.8, and over-indexes on personality traits such as DIY Mentality, Sustainability.
The typical Woman fan in Italy is more female, around 43.8 years old, with strong DIY Mentality tendencies and a notable affinity for Do it yourself (DIY).
The key figures that characterise the Woman profile in Italy.
66.3% are female, 33.7% are male, average age 43.8.
| Metric | Value |
|---|---|
| Female | 66.3% |
| Male | 33.7% |
| Average age | 43.8 |
| Estimated audience size | 23,701,278 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 15% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 30% |
of the worldwide Woman audience comes from Italy.
| Country | Share |
|---|---|
| United States | 27.0% |
| Italy | 6.6% |
| Brazil | 5.8% |
The strongest cross-interests of the Woman audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Child care | Kids & Family | 2.20× | ||
| 02 | Fast casual restaurants | Food & Beverages | 2.14× | ||
| 03 | Luxury real estate | Business & Career | 2.06× | ||
| 04 | Nail salon | Beauty & Wellness | 1.88× | ||
| 05 | Subscription business model | Shopping | 1.85× | ||
| 06 | Primark | Shopping | 1.83× | ||
| 07 | Genetics | Kids & Family | 1.81× | ||
| 08 | Artificial nails | Beauty & Wellness | 1.81× | ||
| 09 | Kitchenware | Home & Garden | 1.80× | ||
| 10 | Art jewelry | Fashion & Accessoires | 1.74× | ||
| 11 | Volunteering | Politics & Society | 1.73× | ||
| 12 | Confectionery | Food & Beverages | 1.71× | ||
| 13 | Do it yourself (DIY) | Home & Garden | 1.68× | ||
| 14 | Art exhibition | Arts & Culture | 1.68× | ||
| 15 | Knitting | Home & Garden | 1.68× | ||
| 16 | TicketOne | Travel & Leisure | 1.66× | ||
| 17 | Local food | Food & Beverages | 1.60× | ||
| 18 | OVS | Fashion & Accessoires | 1.57× | ||
| 19 | Wikipedia | Internet & Social Media | 1.54× | ||
| 20 | H&M | Shopping | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.43× | |
| Sustainability | BALANCE | 1.42× | |
| Convenience Orientation | PREMIUM | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.82× | |
| Indulgence | JOY | 0.89× | |
| Social Media Usage | JOY | 0.96× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Woman. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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