A data profile of the people who buy, follow and care about Sunglasses in Belgium — modelled from more than twelve digital signal sources. Sunglasses has an estimated audience of 1,304,848 people in Belgium.
Sunglasses has an estimated audience of 1,304,848 people in Belgium. 63.2% are female, 36.8% are male, average age 43.9. Top brand affinities: IKEA, Kruidvat, WhatsApp, H&M, Discount stores.
Top brand affinities include IKEA, Kruidvat, WhatsApp, with strongest over-indexing on IKEA (1.51× the country average).
Demographically, the Sunglasses audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Social Media Usage, Pet Ownership.
The typical Sunglasses fan in Belgium is more female, around 43.9 years old, with strong Social Media Usage tendencies and a notable affinity for IKEA.
The key figures that characterise the Sunglasses profile in Belgium.
63.2% are female, 36.8% are male, average age 43.9.
| Metric | Value |
|---|---|
| Female | 63.2% |
| Male | 36.8% |
| Average age | 43.9 |
| Estimated audience size | 1,304,848 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 18% | |
| 30-39 | 16% | |
| 40-49 | 21% | |
| 50+ | 34% |
of the worldwide Sunglasses audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 17.0% |
| Italy | 5.6% |
| Japan | 4.5% |
The strongest cross-interests of the Sunglasses audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Coupons | Shopping | 2.26× | ||
| 02 | Fragrances | Beauty & Wellness | 2.22× | ||
| 03 | Children's clothing | Fashion & Accessoires | 2.21× | ||
| 04 | Handbags | Fashion & Accessoires | 2.15× | ||
| 05 | Dresses | Fashion & Accessoires | 2.14× | ||
| 06 | H&M | Shopping | 2.00× | ||
| 07 | Tattoos | Fashion & Accessoires | 1.87× | ||
| 08 | Discount stores | Shopping | 1.79× | ||
| 09 | Lingerie | Fashion & Accessoires | 1.76× | ||
| 10 | Spas | Beauty & Wellness | 1.68× | ||
| 11 | Hair products | Beauty & Wellness | 1.62× | ||
| 12 | Toys | Games | 1.60× | ||
| 13 | Kruidvat | Shopping | 1.58× | ||
| 14 | Boutiques | Fashion & Accessoires | 1.58× | ||
| 15 | Sales promotion | Shopping | 1.57× | ||
| 16 | IKEA | Home & Garden | 1.51× | ||
| 17 | Jewelry | Fashion & Accessoires | 1.51× | ||
| 18 | Woman | Kids & Family | 1.51× | ||
| 19 | Footwear | Fashion & Accessoires | 1.51× | ||
| 20 | Internet & Social Media | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.18× | |
| Pet Ownership | JOY | 1.02× | |
| Travelling | THRILL | 1.00× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.86× | |
| Early Adopter Mentality | POWER | 0.87× | |
| Patriotism | CONSERVATISM | 0.96× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Sunglasses. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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