A data profile of the people who buy, follow and care about Sales promotion in Belgium — modelled from more than twelve digital signal sources. Sales promotion has an estimated audience of 2,413,132 people in Belgium.
The average Sales promotion fan in Belgium is 45.3 years old, more female, and lives primarily in East Flanders.
The audience is concentrated in East Flanders, Hainaut, Antwerp.
Top brand affinities include Deal of the day, Black Friday (shopping), Desserts, with strongest over-indexing on Deal of the day (2.61× the country average).
Demographically, the Sales promotion audience skews more female with an average age of 45.3, and over-indexes on personality traits such as Price Sensitivity, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Sales promotion fan in Belgium is more female, around 45.3 years old, with strong Price Sensitivity tendencies and a notable affinity for Deal of the day.
The key figures that characterise the Sales promotion profile in Belgium.
61.8% are female, 38.2% are male, average age 45.3.
| Metric | Value |
|---|---|
| Female | 61.8% |
| Male | 38.2% |
| Average age | 45.3 |
| Estimated audience size | 2,413,132 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 16% | |
| 30-39 | 17% | |
| 40-49 | 24% | |
| 50+ | 36% |
of the worldwide Sales promotion audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 22.4% |
| United Kingdom | 5.4% |
| Brazil | 3.8% |
Where the Sales promotion audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Limburg | ~100K | 1.03× | |
| 02 | East Flanders | ~300K | 1.01× | |
| 03 | Liege | ~200K | 1.01× | |
| 04 | West Flanders | ~200K | 1.01× | |
| 05 | Flemish Brabant | ~200K | 1.00× | |
| 06 | Hainaut | ~200K | 0.99× | |
| 07 | Brussels | ~200K | 0.98× | |
| 08 | Antwerp | ~200K | 0.96× |
The strongest cross-interests of the Sales promotion audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Deal of the day | Shopping | 2.61× | ||
| 02 | Groupon | Internet & Social Media | 2.51× | ||
| 03 | Purchase discount | Shopping | 2.32× | ||
| 04 | Spar (retailer) | Shopping | 1.82× | ||
| 05 | Black Friday (shopping) | Shopping | 1.76× | ||
| 06 | Jumbo (supermarket) | Shopping | 1.68× | ||
| 07 | Bracelet | Fashion & Accessoires | 1.66× | ||
| 08 | HEMA | Shopping | 1.65× | ||
| 09 | Pizza | Food & Beverages | 1.59× | ||
| 10 | Lodging | Travel & Leisure | 1.59× | ||
| 11 | Dinner | Food & Beverages | 1.58× | ||
| 12 | Sunglasses | Fashion & Accessoires | 1.57× | ||
| 13 | Desserts | Food & Beverages | 1.55× | ||
| 14 | Refrigerator | Home & Garden | 1.55× | ||
| 15 | Weddings | Kids & Family | 1.53× | ||
| 16 | Fnac | Shopping | 1.51× | ||
| 17 | Amsterdam | Travel & Leisure | 1.51× | ||
| 18 | Mattress | Home & Garden | 1.51× | ||
| 19 | Bol.com | Shopping | 1.50× | ||
| 20 | Sunweb | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.60× | |
| Mindfulness | BALANCE | 1.26× | |
| Extroversion | THRILL | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.94× | |
| DIY Mentality | THRILL | 0.96× | |
| Risk Appetite | THRILL | 0.97× |
Sales promotion has an estimated audience of 2,413,132 people in Belgium, concentrated in East Flanders and Hainaut.
61.8% of Sales promotion fans are female, 38.2% are male, with an average age of 45.3 years.
Sales promotion fans show strongest brand affinity for Deal of the day (2.61×), Black Friday (shopping) (1.76×), and Desserts (1.55×) over the country average.
Sales promotion fans in Belgium are most concentrated in East Flanders (reach ~300K), Hainaut (reach ~200K), and Antwerp (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Sales promotion itself, the audience over-indexes on Black Friday (shopping) (1.76×), Desserts (1.55×), HEMA (1.65×), and Bol.com (1.5×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Sales promotion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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