A data profile of the people who buy, follow and care about Discount stores in Belgium — modelled from more than twelve digital signal sources. Discount stores has an estimated audience of 3,525,427 people in Belgium.
The average Discount stores fan in Belgium is 45.6 years old, more female, and lives primarily in Hainaut.
The audience is concentrated in Hainaut, Antwerp, East Flanders.
Top brand affinities include Intermarché, Garden furniture, Jbc, with strongest over-indexing on Intermarché (1.51× the country average).
Demographically, the Discount stores audience skews more female with an average age of 45.6, and over-indexes on personality traits such as Early Adopter Mentality, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Discount stores fan in Belgium is more female, around 45.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Intermarché.
The key figures that characterise the Discount stores profile in Belgium.
65.0% are female, 35.0% are male, average age 45.6.
| Metric | Value |
|---|---|
| Female | 65.0% |
| Male | 35.0% |
| Average age | 45.6 |
| Estimated audience size | 3,525,427 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 16% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 36% |
of the worldwide Discount stores audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 11.5% |
| Italy | 7.8% |
| Germany | 6.8% |
Where the Discount stores audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Brussels | ~300K | 1.07× | |
| 02 | Luxembourg | ~100K | 1.05× | |
| 03 | Walloon Brabant | ~90K | 1.02× | |
| 04 | Flemish Brabant | ~300K | 1.01× | |
| 05 | Province of Namur | ~200K | 1.00× | |
| 06 | Hainaut | ~400K | 0.98× | |
| 07 | West Flanders | ~300K | 0.98× | |
| 08 | Antwerp | ~400K | 0.97× | |
| 09 | East Flanders | ~400K | 0.96× | |
| 10 | Liege | ~300K | 0.96× | |
| 11 | Limburg | ~200K | 0.96× |
The strongest cross-interests of the Discount stores audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | university maryland | Business & Career | 2.37× | ||
| 02 | Bonprix | Shopping | 2.21× | ||
| 03 | Karma yoga | Health | 1.91× | ||
| 04 | Garden furniture | Home & Garden | 1.78× | ||
| 05 | Dreambaby | Kids & Family | 1.67× | ||
| 06 | Stains | Home & Garden | 1.63× | ||
| 07 | Kiabi | Fashion & Accessoires | 1.62× | ||
| 08 | Photovoltaic system | Home & Garden | 1.62× | ||
| 09 | Patrick Bruel | Music & Radio | 1.61× | ||
| 10 | Child safety seat | Kids & Family | 1.58× | ||
| 11 | Linens | Home & Garden | 1.56× | ||
| 12 | Food chain | Food & Beverages | 1.56× | ||
| 13 | Final good | Business & Career | 1.55× | ||
| 14 | Jbc | Kids & Family | 1.54× | ||
| 15 | Duvet | Home & Garden | 1.54× | ||
| 16 | Photovoltaics | Home & Garden | 1.53× | ||
| 17 | Group action | Business & Career | 1.52× | ||
| 18 | Intermarché | Shopping | 1.51× | ||
| 19 | Chanson | Music & Radio | 1.51× | ||
| 20 | Groupon | Internet & Social Media | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.12× | |
| Travelling | THRILL | 0.94× | |
| Pet Ownership | JOY | 0.92× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.50× | |
| Design Affinity | PREMIUM | 0.60× | |
| Social Media Usage | JOY | 0.63× |
Discount stores has an estimated audience of 3,525,427 people in Belgium, concentrated in Hainaut and Antwerp.
65.0% of Discount stores fans are female, 35.0% are male, with an average age of 45.6 years.
Discount stores fans show strongest brand affinity for Intermarché (1.51×), Garden furniture (1.78×), and Jbc (1.54×) over the country average.
Discount stores fans in Belgium are most concentrated in Hainaut (reach ~400K), Antwerp (reach ~400K), and East Flanders (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Discount stores itself, the audience over-indexes on Garden furniture (1.78×), Jbc (1.54×), Kiabi (1.62×), and Final good (1.55×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Discount stores. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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