A data profile of the people who buy, follow and care about Discount stores in India — modelled from more than twelve digital signal sources. Discount stores has an estimated audience of 9,214,347 people in India.
The average Discount stores fan in India is 33.7 years old, more male, and lives primarily in Manipur.
The audience is concentrated in Manipur, Uttar Pradesh, West Bengal.
Top brand affinities include Shalwar kameez, Party dress, Children's clothing, with strongest over-indexing on Shalwar kameez (2.01× the country average).
Demographically, the Discount stores audience skews more male with an average age of 33.7, and over-indexes on personality traits such as Price Sensitivity, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Discount stores fan in India is more male, around 33.7 years old, with strong Price Sensitivity tendencies and a notable affinity for Shalwar kameez.
The key figures that characterise the Discount stores profile in India.
34.1% are female, 65.9% are male, average age 33.7.
| Metric | Value |
|---|---|
| Female | 34.1% |
| Male | 65.9% |
| Average age | 33.7 |
| Estimated audience size | 9,214,347 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 33% | |
| 30-39 | 21% | |
| 40-49 | 13% | |
| 50+ | 8% |
of the worldwide Discount stores audience comes from India.
| Country | Share |
|---|---|
| United States | 11.5% |
| Italy | 7.8% |
| Germany | 6.8% |
Where the Discount stores audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Manipur | ~200K | 20.85× | |
| 02 | Tripura | ~20K | 1.99× | |
| 03 | Sikkim | ~4K | 0.96× | |
| 04 | Mizoram | ~6K | 0.93× | |
| 05 | Arunachal Pradesh | ~5K | 0.93× | |
| 06 | Nagaland | ~6K | 0.92× | |
| 07 | Goa | ~9K | 0.91× | |
| 08 | Jammu and Kashmir | ~40K | 0.89× | |
| 09 | Meghalaya | ~9K | 0.89× | |
| 10 | Jharkhand | ~70K | 0.88× | |
| 11 | Uttarakhand | ~40K | 0.88× | |
| 12 | Chhattisgarh | ~50K | 0.87× | |
| 13 | Himachal Pradesh | ~30K | 0.84× | |
| 14 | Andhra Pradesh | ~90K | 0.83× | |
| 15 | Bihar | ~100K | 0.72× | |
| 16 | West Bengal | ~200K | 0.69× | |
| 17 | Madhya Pradesh | ~100K | 0.68× | |
| 18 | Kerala | ~90K | 0.68× | |
| 19 | Odisha | ~70K | 0.68× | |
| 20 | Gujarat | ~200K | 0.66× | |
| 21 | Telangana | ~80K | 0.63× | |
| 22 | Rajasthan | ~100K | 0.58× | |
| 23 | Assam | ~50K | 0.57× | |
| 24 | Punjab (region) | ~70K | 0.56× | |
| 25 | Tamil Nadu | ~100K | 0.55× | |
| 26 | Karnataka | ~100K | 0.50× | |
| 27 | Haryana | ~60K | 0.50× | |
| 28 | Uttar Pradesh | ~200K | 0.45× | |
| 29 | Maharashtra | ~200K | 0.38× |
The strongest cross-interests of the Discount stores audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Big-box store | Shopping | 2.38× | ||
| 02 | Shalwar kameez | Fashion & Accessoires | 2.01× | ||
| 03 | Children's clothing | Fashion & Accessoires | 1.89× | ||
| 04 | Kurti top | Fashion & Accessoires | 1.89× | ||
| 05 | Deal of the day | Shopping | 1.80× | ||
| 06 | Kalamkari | Home & Garden | 1.80× | ||
| 07 | Snapped | Movies & TV | 1.77× | ||
| 08 | Editors (band) | Music & Radio | 1.76× | ||
| 09 | Global Desi | Shopping | 1.73× | ||
| 10 | Breaking Bad | Movies & TV | 1.72× | ||
| 11 | FirstCry.com | Shopping | 1.70× | ||
| 12 | Gown | Fashion & Accessoires | 1.66× | ||
| 13 | Salwar (Punjabi) Suit | Fashion & Accessoires | 1.64× | ||
| 14 | Baby food | Kids & Family | 1.62× | ||
| 15 | Online grocer | Shopping | 1.57× | ||
| 16 | Folk costume | Fashion & Accessoires | 1.55× | ||
| 17 | Skirt | Fashion & Accessoires | 1.54× | ||
| 18 | Kotak (band) | Music & Radio | 1.53× | ||
| 19 | Party dress | Fashion & Accessoires | 1.51× | ||
| 20 | Mehndi | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.22× | |
| Creativity | OPEN | 1.01× | |
| Tradition | CONSERVATISM | 0.90× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.50× | |
| Risk Appetite | THRILL | 0.55× | |
| Early Adopter Mentality | POWER | 0.58× |
Discount stores has an estimated audience of 9,214,347 people in India, concentrated in Manipur and Uttar Pradesh.
34.1% of Discount stores fans are female, 65.9% are male, with an average age of 33.7 years.
Discount stores fans show strongest brand affinity for Shalwar kameez (2.01×), Party dress (1.51×), and Children's clothing (1.89×) over the country average.
Discount stores fans in India are most concentrated in Manipur (reach ~200K), Uttar Pradesh (reach ~200K), and West Bengal (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Discount stores itself, the audience over-indexes on Party dress (1.51×), Children's clothing (1.89×), Skirt (1.54×), and Kotak (band) (1.53×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Discount stores. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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