A data profile of the people who buy, follow and care about Kalamkari in India — modelled from more than twelve digital signal sources. Kalamkari has an estimated audience of 4,518,354 people in India.
Kalamkari has an estimated audience of 4,518,354 people in India. 52.7% are female, 47.3% are male, average age 30.7. Top brand affinities: Handmade jewelry, Art jewelry, True Detective, Anti-aging cream, Business class.
Top brand affinities include Handmade jewelry, Art jewelry, True Detective, with strongest over-indexing on Handmade jewelry (3.65× the country average).
Demographically, the Kalamkari audience skews balanced with an average age of 30.7, and over-indexes on personality traits such as Quality Awareness, Sustainability.
The typical Kalamkari fan in India is balanced, around 30.7 years old, with strong Quality Awareness tendencies and a notable affinity for Handmade jewelry.
The key figures that characterise the Kalamkari profile in India.
52.7% are female, 47.3% are male, average age 30.7.
| Metric | Value |
|---|---|
| Female | 52.7% |
| Male | 47.3% |
| Average age | 30.7 |
| Estimated audience size | 4,518,354 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 35% | |
| 20-29 | 34% | |
| 30-39 | 15% | |
| 40-49 | 9% | |
| 50+ | 6% |
of the worldwide Kalamkari audience comes from India.
| Country | Share |
|---|---|
| India | 62.8% |
| United States | 7.4% |
| Japan | 6.3% |
The strongest cross-interests of the Kalamkari audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Art jewelry | Fashion & Accessoires | 4.50× | ||
| 02 | Outlet store | Shopping | 4.36× | ||
| 03 | Eyelash extensions | Beauty & Wellness | 4.01× | ||
| 04 | Anti-aging cream | Beauty & Wellness | 3.88× | ||
| 05 | Eye liner | Beauty & Wellness | 3.78× | ||
| 06 | Handmade jewelry | Fashion & Accessoires | 3.65× | ||
| 07 | Knitting | Home & Garden | 3.62× | ||
| 08 | Kitchenware | Home & Garden | 3.40× | ||
| 09 | Swarovski | Fashion & Accessoires | 3.39× | ||
| 10 | Microwave oven | Home & Garden | 3.01× | ||
| 11 | True Detective | Movies & TV | 2.94× | ||
| 12 | IKEA | Home & Garden | 2.90× | ||
| 13 | Business class | Travel & Leisure | 2.63× | ||
| 14 | Tradition | Politics & Society | 2.41× | ||
| 15 | Designer clothing | Fashion & Accessoires | 2.18× | ||
| 16 | Skin care | Beauty & Wellness | 1.97× | ||
| 17 | Furniture | Home & Garden | 1.96× | ||
| 18 | Home Appliances | Home & Garden | 1.89× | ||
| 19 | Chennai | Travel & Leisure | 1.81× | ||
| 20 | Do it yourself (DIY) | Home & Garden | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 3.30× | |
| Sustainability | BALANCE | 3.18× | |
| Convenience Orientation | PREMIUM | 2.55× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.82× | |
| Need for Security | CONSERVATISM | 0.84× | |
| Social Media Usage | JOY | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Kalamkari. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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