Kalamkari Audience in United States

Kalamkari logo

Kalamkari has an estimated audience of 530,461 people in United States. 63.1% are female, 36.9% are male, average age 31.7. Top regions: California, Texas, New York. Top brand affinities: Home equity, UK garage, Product design, Dog breed, Stamp collecting.

The average Kalamkari fan in United States is 31.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Home equity, UK garage, Product design, with strongest over-indexing on Home equity (24.98× the country average). Demographically, the Kalamkari audience skews more female with an average age of 31.7, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 49 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Kalamkari fans

Demographic split for Kalamkari audience in United States
MetricValue
Female63.1%
Male36.9%
Average age31.7
Estimated audience size530,461

Audience persona

The typical Kalamkari fan in United States is more female, around 31.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Home equity.

Top regions in United States

Top regions ranked by reach for Kalamkari in United States
RegionReachAffinity
California67,7371.16×
Texas50,7901.11×
New York33,8771.14×
New Jersey20,5581.52×
Georgia17,2061.05×
Illinois15,3840.87×
Florida14,9810.42×
Massachusetts14,7131.41×
North Carolina14,4950.91×
Washington13,1481.24×
Virginia12,2980.95×
Pennsylvania12,1330.68×
Michigan8,9520.65×
Ohio7,8100.48×
Maryland6,8690.75×
Arizona5,4160.5×
Oregon4,8060.79×
Tennessee4,7550.45×
Indiana4,6000.47×
Colorado4,4380.53×
Minnesota4,1870.55×
Mississippi4,0210.92×
Missouri3,9600.46×
Connecticut3,7880.71×
Wisconsin3,7490.47×
Louisiana3,5750.52×
Arkansas3,5720.82×
Oklahoma3,4930.59×
Kentucky3,4380.52×
Idaho3,3441.26×
Alabama3,3280.45×
West Virginia3,3191.34×
South Carolina3,1470.39×
Kansas3,0660.73×
Hawaii2,9281.28×
Iowa2,9100.67×
Montana2,8871.96×
Nevada2,8770.56×
South Dakota2,8502.32×
North Dakota2,7752.55×
New Hampshire2,7351.31×
Nebraska2,6781.01×
New Mexico2,6641×
Rhode Island2,6411.56×
Maine2,6391.39×
Utah2,6060.55×
Vermont2,5972.79×
Washington, District of Columbia2,5611.61×
Delaware2,3651.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kalamkari audience
BrandAffinityCategory
Home equity24.98×Home & Garden
UK garage15.79×Music & Radio
Product design4.65×Business & Career
Dog breed2.65×Pets & Animals
Stamp collecting7.42×Home & Garden
Isometric exercise12.47×Sports
Hemi engine21.48×Cars & Mobility
Electrolyte5.99×Health
Bank account2.88×Business & Career
Combat sport1.73×Sports
Elsword17.33×Games
Noodle (Gorillaz)3.51×Music & Radio
Natural rubber1.96×Cars & Mobility
Mangaka4×Literature
Tierra Cali7.08×Travel & Leisure
Voter registration4.05×Politics & Society
CoreLogic16.68×Business & Career
Cam Ward2.83×Sports
Nasal cavity5.72×Health
JDSU2.08×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kalamkari audience
TraitClusterScore
Luxury OrientationPREMIUM3.78
Quality AwarenessPREMIUM3.1
PatriotismCONSERVATISM2.75
LGBTQ+ IdentityOPEN2.54
Pet OwnershipJOY1.57
Risk AppetiteTHRILL1.55

Worldwide distribution

Worldwide audience distribution share by country for Kalamkari
CountryShare
India62.8%
United States7.4%
Japan6.3%

See Kalamkari audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Kalamkari have in United States?

Kalamkari has an estimated audience of 530,461 people in United States, concentrated in California and Texas.

What is the gender split and age of Kalamkari fans?

63.1% of Kalamkari fans are female, 36.9% are male, with an average age of 31.7 years.

Which brands do Kalamkari fans like most?

Kalamkari fans show strongest brand affinity for Home equity (24.98×), UK garage (15.79×), and Product design (4.65×) over the country average.

Where do Kalamkari fans live in United States?

Kalamkari fans in United States are most concentrated in California (reach 67,737), Texas (reach 50,790), and New York (reach 33,877). These three regions account for the largest share of the active audience.

What other brands do Kalamkari fans also like?

Beyond Kalamkari itself, the audience over-indexes on UK garage (15.79×), Product design (4.65×), Dog breed (2.65×), and Stamp collecting (7.42×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kalamkari. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.