Kalamkari Audience in United States

Kalamkari has an estimated audience of 530,461 people in United States. 63.1% are female, 36.9% are male, average age 31.7. Top regions: California, Texas, New York. Top brand affinities: Term life insurance, Alia Bhatt, Flipkart, Deepika Padukone, Shah Rukh Khan.

The average Kalamkari fan in United States is 31.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Term life insurance, Alia Bhatt, Flipkart, with strongest over-indexing on Term life insurance (35.64× the country average). Demographically, the Kalamkari audience skews more female with an average age of 31.7, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 49 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Kalamkari fans

Demographic split for Kalamkari audience in United States
MetricValue
Female63.1%
Male36.9%
Average age31.7
Estimated audience size530,461

Audience persona

The typical Kalamkari fan in United States is more female, around 31.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Term life insurance.

Top regions in United States

Top regions ranked by reach for Kalamkari in United States
RegionReachAffinity
California67,7371.16×
Texas50,7901.11×
New York33,8771.14×
New Jersey20,5581.52×
Georgia17,2061.05×
Illinois15,3840.87×
Florida14,9810.42×
Massachusetts14,7131.41×
North Carolina14,4950.91×
Washington13,1481.24×
Virginia12,2980.95×
Pennsylvania12,1330.68×
Michigan8,9520.65×
Ohio7,8100.48×
Maryland6,8690.75×
Arizona5,4160.5×
Oregon4,8060.79×
Tennessee4,7550.45×
Indiana4,6000.47×
Colorado4,4380.53×
Minnesota4,1870.55×
Mississippi4,0210.92×
Missouri3,9600.46×
Connecticut3,7880.71×
Wisconsin3,7490.47×
Louisiana3,5750.52×
Arkansas3,5720.82×
Oklahoma3,4930.59×
Kentucky3,4380.52×
Idaho3,3441.26×
Alabama3,3280.45×
West Virginia3,3191.34×
South Carolina3,1470.39×
Kansas3,0660.73×
Hawaii2,9281.28×
Iowa2,9100.67×
Montana2,8871.96×
Nevada2,8770.56×
South Dakota2,8502.32×
North Dakota2,7752.55×
New Hampshire2,7351.31×
Nebraska2,6781.01×
New Mexico2,6641×
Rhode Island2,6411.56×
Maine2,6391.39×
Utah2,6060.55×
Vermont2,5972.79×
Washington, District of Columbia2,5611.61×
Delaware2,3651.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kalamkari audience
BrandAffinityCategory
Term life insurance35.64×Business & Career
Alia Bhatt64.68×Movies & TV
Flipkart29.07×Shopping
Deepika Padukone48.49×Movies & TV
Shah Rukh Khan37.99×Movies & TV
Will Poulter24.98×Movies & TV
Katrina Kaif45.07×Movies & TV
HDFC Bank58.01×Business & Career
Priyanka Chopra18.44×Movies & TV
Cash on delivery26.78×Business & Career
Islamic banking45.05×Business & Career
Hair Extensions6.45×Beauty & Wellness
Indian Premier League16.78×Sports
D&R19.07×Technology & Electronics
Rainbow Loom53.61×Kids & Family
Sri Lanka19.1×Travel & Leisure
NDTV22.1×Movies & TV
Kia Sportage17.33×Cars & Mobility
Standup paddleboarding7.4×Sports
Luxury Bags17.19×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kalamkari audience
TraitClusterScore
Luxury OrientationPREMIUM3.78
Quality AwarenessPREMIUM3.1
PatriotismCONSERVATISM2.75
LGBTQ+ IdentityOPEN2.54
Pet OwnershipJOY1.57
Risk AppetiteTHRILL1.55

Worldwide distribution

Worldwide audience distribution share by country for Kalamkari
CountryShare
India62.8%
United States7.4%
Japan6.3%

See Kalamkari audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Kalamkari have in United States?

Kalamkari has an estimated audience of 530,461 people in United States, concentrated in California and Texas.

What is the gender split and age of Kalamkari fans?

63.1% of Kalamkari fans are female, 36.9% are male, with an average age of 31.7 years.

Which brands do Kalamkari fans like most?

Kalamkari fans show strongest brand affinity for Term life insurance (35.64×), Alia Bhatt (64.68×), and Flipkart (29.07×) over the country average.

Where do Kalamkari fans live in United States?

Kalamkari fans in United States are most concentrated in California (reach 67,737), Texas (reach 50,790), and New York (reach 33,877). These three regions account for the largest share of the active audience.

What other brands do Kalamkari fans also like?

Beyond Kalamkari itself, the audience over-indexes on Alia Bhatt (64.68×), Flipkart (29.07×), Deepika Padukone (48.49×), and Shah Rukh Khan (37.99×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kalamkari. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.