Rascasse Audience Intelligence

Kalamkari Audience in United States

A data profile of the people who buy, follow and care about Kalamkari in United States — modelled from more than twelve digital signal sources. Kalamkari has an estimated audience of 530,461 people in United States.

#11159among Topic in United States#1450in Home & Garden

The average Kalamkari fan in United States is 31.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Flipkart, Deepika Padukone, Alia Bhatt, with strongest over-indexing on Flipkart (51.58× the country average).

Demographically, the Kalamkari audience skews more female with an average age of 31.7, and over-indexes on personality traits such as Patriotism, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kalamkari fan in United States is more female, around 31.7 years old, with strong Patriotism tendencies and a notable affinity for Flipkart.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kalamkari profile in United States.

Audience size
530K
in United States
Gender
63.1%♀
36.9% male
Age
31.7
average years
Country rank
#35409
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kalamkari fans

63.1% are female, 36.9% are male, average age 31.7.

Fig. 02

Gender split

63.1%
Female
36.9%
Male
Demographic split for Kalamkari audience in United States
MetricValue
Female63.1%
Male36.9%
Average age31.7
Estimated audience size530,461
Fig. 03

Age distribution

Ø 31.7
average years
Age distribution of the Kalamkari audience in United States
Age bracketShare%
16-1934%
20-2929%
30-3918%
40-4912%
50+6%
Fig. 04

Worldwide distribution

7.4%

of the worldwide Kalamkari audience comes from United States.

Worldwide audience distribution share by country for Kalamkari
CountryShare
India62.8%
United States7.4%
Japan6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kalamkari audience in United States is strongest.

Fig. 05

Top regions by affinity

Kalamkari fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~20K1.32×
02California~70K1.26×
03Vermont~1K1.20×
04Virginia~20K1.19×
05New York~30K1.16×
06Massachusetts~10K1.13×
07Texas~50K1.12×
08Washington~10K1.12×
09Washington, District of Columbia~2K1.12×
10Rhode Island~2K1.08×
11Delaware~2K1.07×
12Hawaii~2K1.05×
13New Hampshire~2K1.04×
14Maine~2K1.04×
15South Dakota~1K1.04×
16Idaho~3K1.03×
17West Virginia~3K1.03×
18Georgia~20K1.02×
19Mississippi~4K1.01×
20Montana~1K1.00×
21Alaska~1K1.00×
22Michigan~10K0.99×
23Connecticut~5K0.99×
24Arkansas~4K0.99×
25New Mexico~3K0.99×
26Nebraska~3K0.99×
27North Dakota~1K0.99×
28Illinois~20K0.98×
29North Carolina~20K0.98×
30Kansas~4K0.98×
31Oregon~6K0.97×
32Iowa~4K0.97×
33Louisiana~7K0.96×
34Oklahoma~6K0.96×
35Utah~5K0.96×
36Maryland~9K0.95×
37Alabama~7K0.95×
38Kentucky~6K0.95×
39Nevada~5K0.95×
40South Carolina~7K0.94×
41Minnesota~7K0.94×
42Missouri~8K0.93×
43Wisconsin~7K0.93×
44Tennessee~10K0.92×
45Indiana~9K0.92×
46Colorado~8K0.92×
47Pennsylvania~20K0.91×
48Arizona~10K0.91×
49Ohio~10K0.89×
50Florida~30K0.79×
Fig. 06

Affinity by region

Affinity by region — Kalamkari, United States
0.79×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kalamkari audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kalamkari audience
#·InterestCategoryAffinity×
01Alia BhattMovies & TV96.78×
02Deepika PadukoneMovies & TV84.52×
03Katrina KaifMovies & TV84.18×
04HDFC BankBusiness & Career81.46×
05Shah Rukh KhanMovies & TV71.95×
06Islamic bankingBusiness & Career53.03×
07Cash on deliveryBusiness & Career52.06×
08FlipkartShopping51.58×
09MARIA.BFashion & Accessoires39.33×
10NDTVMovies & TV39.21×
11Will PoulterMovies & TV38.35×
12Ranveer SinghMovies & TV35.55×
13Priyanka ChopraMovies & TV30.30×
14Sri LankaTravel & Leisure27.21×
15Jewellery storeFashion & Accessoires21.85×
16Indian Premier LeagueSports19.92×
17HindiPolitics & Society17.56×
18HinduismPolitics & Society15.74×
19Bath & Body WorksShopping12.14×
20Best BuyShopping7.32×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kalamkari audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kalamkari audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM4.61×
Price SensitivityPREMIUM3.22×
Quality AwarenessPREMIUM2.81×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kalamkari audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.72×
IndividualismJOY0.95×
ExtroversionTHRILL0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kalamkari have in United States?

Kalamkari has an estimated audience of 530,461 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Kalamkari fans?

63.1% of Kalamkari fans are female, 36.9% are male, with an average age of 31.7 years.

03

Which brands do Kalamkari fans like most?

Kalamkari fans show strongest brand affinity for Flipkart (51.58×), Deepika Padukone (84.52×), and Alia Bhatt (96.78×) over the country average.

04

Where do Kalamkari fans live in United States?

Kalamkari fans in United States are most concentrated in California (reach ~70K), Texas (reach ~50K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Kalamkari fans also like?

Beyond Kalamkari itself, the audience over-indexes on Deepika Padukone (84.52×), Alia Bhatt (96.78×), Shah Rukh Khan (71.95×), and Katrina Kaif (84.18×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Kalamkari audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Kalamkari. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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