A data profile of the people who buy, follow and care about FirstCry.com in India — modelled from more than twelve digital signal sources. FirstCry.com has an estimated audience of 5,273,802 people in India.
FirstCry.com has an estimated audience of 5,273,802 people in India. 62.1% are female, 37.9% are male, average age 29.5. Top brand affinities: Nutrient, Skirt, Cash on delivery, Flipkart, Beverages.
Top brand affinities include Nutrient, Skirt, Cash on delivery, with strongest over-indexing on Nutrient (2.69× the country average).
Demographically, the FirstCry.com audience skews more female with an average age of 29.5, and over-indexes on personality traits such as Convenience Orientation, Luxury Orientation.
The typical FirstCry.com fan in India is more female, around 29.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Nutrient.
The key figures that characterise the FirstCry.com profile in India.
62.1% are female, 37.9% are male, average age 29.5.
| Metric | Value |
|---|---|
| Female | 62.1% |
| Male | 37.9% |
| Average age | 29.5 |
| Estimated audience size | 5,273,802 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 38% | |
| 20-29 | 36% | |
| 30-39 | 15% | |
| 40-49 | 8% | |
| 50+ | 4% |
of the worldwide FirstCry.com audience comes from India.
| Country | Share |
|---|---|
| India | 98.0% |
| United States | 0.5% |
| Japan | 0.2% |
The strongest cross-interests of the FirstCry.com audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mother's Day | Kids & Family | 3.86× | ||
| 02 | Pajamas | Fashion & Accessoires | 3.71× | ||
| 03 | Skirt | Fashion & Accessoires | 3.09× | ||
| 04 | Fashion show | Fashion & Accessoires | 3.04× | ||
| 05 | Nutrient | Food & Beverages | 2.69× | ||
| 06 | True Detective | Movies & TV | 2.50× | ||
| 07 | Embroidery | Home & Garden | 2.44× | ||
| 08 | Moisturizer | Home & Garden | 2.42× | ||
| 09 | Child care | Kids & Family | 2.39× | ||
| 10 | Cash on delivery | Business & Career | 2.38× | ||
| 11 | Earring | Fashion & Accessoires | 2.25× | ||
| 12 | Wedding invitation | Home & Garden | 2.22× | ||
| 13 | Engagement ring | Fashion & Accessoires | 2.21× | ||
| 14 | Gemstone | Fashion & Accessoires | 2.11× | ||
| 15 | Men's clothing | Fashion & Accessoires | 1.80× | ||
| 16 | Trousers | Fashion & Accessoires | 1.80× | ||
| 17 | Chennai | Travel & Leisure | 1.76× | ||
| 18 | Home Appliances | Home & Garden | 1.62× | ||
| 19 | Beverages | Food & Beverages | 1.55× | ||
| 20 | Flipkart | Shopping | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.71× | |
| Luxury Orientation | PREMIUM | 1.70× | |
| Quality Awareness | PREMIUM | 1.61× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.74× | |
| Spirituality | BALANCE | 0.75× | |
| Social Media Usage | JOY | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for FirstCry.com. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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