A data profile of the people who buy, follow and care about Discount stores in Ireland — modelled from more than twelve digital signal sources. Discount stores has an estimated audience of 1,038,888 people in Ireland.
Discount stores has an estimated audience of 1,038,888 people in Ireland. 70.8% are female, 29.2% are male, average age 42.0. Top brand affinities: Party dress, Evening gown, Little black dress, Miniskirt, Cocktail dress.
Top brand affinities include Party dress, Evening gown, Little black dress, with strongest over-indexing on Party dress (1.68× the country average).
Demographically, the Discount stores audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Patriotism, Need for Security.
The typical Discount stores fan in Ireland is more female, around 42.0 years old, with strong Patriotism tendencies and a notable affinity for Party dress.
The key figures that characterise the Discount stores profile in Ireland.
70.8% are female, 29.2% are male, average age 42.0.
| Metric | Value |
|---|---|
| Female | 70.8% |
| Male | 29.2% |
| Average age | 42.0 |
| Estimated audience size | 1,038,888 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 22% | |
| 40-49 | 25% | |
| 50+ | 24% |
of the worldwide Discount stores audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 11.5% |
| Italy | 7.8% |
| Germany | 6.8% |
The strongest cross-interests of the Discount stores audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Little black dress | Fashion & Accessoires | 1.79× | ||
| 02 | Party dress | Fashion & Accessoires | 1.68× | ||
| 03 | Evening gown | Fashion & Accessoires | 1.67× | ||
| 04 | Miniskirt | Fashion & Accessoires | 1.63× | ||
| 05 | Cocktail dress | Fashion & Accessoires | 1.62× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.12× | |
| Need for Security | CONSERVATISM | 0.99× | |
| Design Affinity | PREMIUM | 0.99× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.75× | |
| Travelling | THRILL | 0.92× | |
| Need for Security | CONSERVATISM | 0.99× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Discount stores. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.