A data profile of the people who buy, follow and care about Breaking Bad in India — modelled from more than twelve digital signal sources. Breaking Bad has an estimated audience of 3,509,635 people in India.
The average Breaking Bad fan in India is 28.8 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, Tamil Nadu.
Top brand affinities include Peacemaker, Spartacus (TV series), Prison Break, with strongest over-indexing on Peacemaker (28.08× the country average).
Demographically, the Breaking Bad audience skews more male with an average age of 28.8, and over-indexes on personality traits such as Urban Lifestyle, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Breaking Bad fan in India is more male, around 28.8 years old, with strong Urban Lifestyle tendencies and a notable affinity for Peacemaker.
The key figures that characterise the Breaking Bad profile in India.
27.6% are female, 72.4% are male, average age 28.8.
| Metric | Value |
|---|---|
| Female | 27.6% |
| Male | 72.4% |
| Average age | 28.8 |
| Estimated audience size | 3,509,635 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 44% | |
| 20-29 | 30% | |
| 30-39 | 14% | |
| 40-49 | 8% | |
| 50+ | 4% |
of the worldwide Breaking Bad audience comes from India.
| Country | Share |
|---|---|
| United States | 19.1% |
| Brazil | 8.6% |
| India | 8.0% |
Where the Breaking Bad audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Kerala | ~100K | 2.23× | |
| 02 | Tamil Nadu | ~200K | 1.87× | |
| 03 | Karnataka | ~100K | 1.51× | |
| 04 | Gujarat | ~100K | 1.37× | |
| 05 | Maharashtra | ~200K | 1.29× | |
| 06 | Telangana | ~60K | 1.14× | |
| 07 | Andhra Pradesh | ~50K | 1.13× | |
| 08 | Uttarakhand | ~20K | 1.12× | |
| 09 | Rajasthan | ~90K | 1.10× | |
| 10 | Madhya Pradesh | ~70K | 1.08× | |
| 11 | West Bengal | ~100K | 1.03× | |
| 12 | Odisha | ~40K | 0.98× | |
| 13 | Jharkhand | ~30K | 0.98× | |
| 14 | Punjab (region) | ~50K | 0.97× | |
| 15 | Uttar Pradesh | ~200K | 0.95× | |
| 16 | Haryana | ~40K | 0.94× | |
| 17 | Assam | ~30K | 0.94× | |
| 18 | Chhattisgarh | ~20K | 0.93× | |
| 19 | Himachal Pradesh | ~10K | 0.88× | |
| 20 | Jammu and Kashmir | ~10K | 0.84× | |
| 21 | Goa | ~3K | 0.84× | |
| 22 | Bihar | ~60K | 0.81× | |
| 23 | Arunachal Pradesh | ~2K | 0.76× | |
| 24 | Manipur | ~3K | 0.73× | |
| 25 | Sikkim | ~1K | 0.71× | |
| 26 | Mizoram | ~1K | 0.60× | |
| 27 | Nagaland | ~1K | 0.59× | |
| 28 | Tripura | ~3K | 0.58× | |
| 29 | Meghalaya | ~2K | 0.57× |
The strongest cross-interests of the Breaking Bad audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Spartacus (TV series) | Movies & TV | 91.88× | ||
| 02 | Prison Break | Movies & TV | 68.20× | ||
| 03 | Better Call Saul | Movies & TV | 45.03× | ||
| 04 | Dexter (TV series) | Movies & TV | 41.79× | ||
| 05 | Hannibal (TV series) | Movies & TV | 40.65× | ||
| 06 | Taken (TV miniseries) | Movies & TV | 39.63× | ||
| 07 | 24 (TV series) | Movies & TV | 36.74× | ||
| 08 | Money Heist | Movies & TV | 34.22× | ||
| 09 | Sherlock (TV series) | Movies & TV | 33.30× | ||
| 10 | Robert De Niro | Movies & TV | 30.26× | ||
| 11 | Élite | Movies & TV | 30.09× | ||
| 12 | Bosch (TV series) | Movies & TV | 30.07× | ||
| 13 | Peacemaker | Movies & TV | 28.08× | ||
| 14 | Daredevil (film) | Movies & TV | 27.07× | ||
| 15 | Titanic (1997 film) | Movies & TV | 23.18× | ||
| 16 | True Detective | Movies & TV | 22.48× | ||
| 17 | Suits (TV series) | Movies & TV | 21.82× | ||
| 18 | Anne Hathaway | Movies & TV | 21.41× | ||
| 19 | Stranger Things | Movies & TV | 11.58× | ||
| 20 | Game of Thrones | Movies & TV | 8.36× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 2.57× | |
| Patriotism | CONSERVATISM | 2.42× | |
| Individualism | JOY | 2.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.10× | |
| Tradition | CONSERVATISM | 1.10× | |
| Community Orientation | OPEN | 1.15× |
Breaking Bad has an estimated audience of 3,509,635 people in India, concentrated in Maharashtra and Uttar Pradesh.
27.6% of Breaking Bad fans are female, 72.4% are male, with an average age of 28.8 years.
Breaking Bad fans show strongest brand affinity for Peacemaker (28.08×), Spartacus (TV series) (91.88×), and Prison Break (68.2×) over the country average.
Breaking Bad fans in India are most concentrated in Maharashtra (reach ~200K), Uttar Pradesh (reach ~200K), and Tamil Nadu (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Breaking Bad itself, the audience over-indexes on Spartacus (TV series) (91.88×), Prison Break (68.2×), True Detective (22.48×), and Money Heist (34.22×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Breaking Bad. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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