A data profile of the people who buy, follow and care about Discount stores in Sweden — modelled from more than twelve digital signal sources. Discount stores has an estimated audience of 1,772,346 people in Sweden.
Discount stores has an estimated audience of 1,772,346 people in Sweden. 67.6% are female, 32.4% are male, average age 47.4. Top brand affinities: Gina Tricot, Ellos, IKEA, Lindex, KappAhl.
Top brand affinities include Gina Tricot, Ellos, IKEA, with strongest over-indexing on Gina Tricot (2.66× the country average).
Demographically, the Discount stores audience skews more female with an average age of 47.4, and over-indexes on personality traits such as Early Adopter Mentality, Social Media Usage.
The typical Discount stores fan in Sweden is more female, around 47.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Gina Tricot.
The key figures that characterise the Discount stores profile in Sweden.
67.6% are female, 32.4% are male, average age 47.4.
| Metric | Value |
|---|---|
| Female | 67.6% |
| Male | 32.4% |
| Average age | 47.4 |
| Estimated audience size | 1,772,346 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 13% | |
| 30-39 | 16% | |
| 40-49 | 24% | |
| 50+ | 42% |
of the worldwide Discount stores audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 11.5% |
| Italy | 7.8% |
| Germany | 6.8% |
The strongest cross-interests of the Discount stores audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ellos | Shopping | 3.16× | ||
| 02 | Cellbes | Fashion & Accessoires | 3.09× | ||
| 03 | Jotex | Shopping | 3.09× | ||
| 04 | Hemtex | Home & Garden | 2.85× | ||
| 05 | KappAhl | Fashion & Accessoires | 2.80× | ||
| 06 | Lindex | Fashion & Accessoires | 2.72× | ||
| 07 | Gina Tricot | Fashion & Accessoires | 2.66× | ||
| 08 | Blouse | Fashion & Accessoires | 2.66× | ||
| 09 | Åhléns | Fashion & Accessoires | 2.66× | ||
| 10 | Children's clothing | Fashion & Accessoires | 2.64× | ||
| 11 | Garden furniture | Home & Garden | 2.50× | ||
| 12 | JYSK | Home & Garden | 2.28× | ||
| 13 | H&M | Shopping | 2.18× | ||
| 14 | Boutiques | Fashion & Accessoires | 1.97× | ||
| 15 | Living room | Home & Garden | 1.93× | ||
| 16 | Holiday cottage | Travel & Leisure | 1.80× | ||
| 17 | IKEA | Home & Garden | 1.70× | ||
| 18 | Lidl | Shopping | 1.63× | ||
| 19 | Spas | Beauty & Wellness | 1.59× | ||
| 20 | Recipes | Food & Beverages | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.98× | |
| Social Media Usage | JOY | 0.94× | |
| Travelling | THRILL | 0.94× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.58× | |
| Healthy Lifestyle | BALANCE | 0.74× | |
| Patriotism | CONSERVATISM | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Discount stores. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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