A data profile of the people who buy, follow and care about Recipes in Sweden — modelled from more than twelve digital signal sources. Recipes has an estimated audience of 3,248,517 people in Sweden.
Recipes has an estimated audience of 3,248,517 people in Sweden. 63.6% are female, 36.4% are male, average age 48.0. Top brand affinities: Ellos, Children's clothing, Healthy diet, Blouse, Cellbes.
Top brand affinities include Ellos, Children's clothing, Healthy diet, with strongest over-indexing on Ellos (1.56× the country average).
Demographically, the Recipes audience skews more female with an average age of 48.0, and over-indexes on personality traits such as Healthy Lifestyle, Creativity.
The typical Recipes fan in Sweden is more female, around 48.0 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Ellos.
The key figures that characterise the Recipes profile in Sweden.
63.6% are female, 36.4% are male, average age 48.0.
| Metric | Value |
|---|---|
| Female | 63.6% |
| Male | 36.4% |
| Average age | 48.0 |
| Estimated audience size | 3,248,517 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 13% | |
| 30-39 | 15% | |
| 40-49 | 23% | |
| 50+ | 44% |
of the worldwide Recipes audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 20.7% |
| Italy | 5.0% |
| Brazil | 4.6% |
The strongest cross-interests of the Recipes audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Soup | Food & Beverages | 1.66× | ||
| 02 | Athletic training | Sports | 1.62× | ||
| 03 | Pear | Food & Beverages | 1.61× | ||
| 04 | Children's clothing | Fashion & Accessoires | 1.60× | ||
| 05 | Frying | Home & Garden | 1.58× | ||
| 06 | Cellbes | Fashion & Accessoires | 1.57× | ||
| 07 | Lindås | Travel & Leisure | 1.57× | ||
| 08 | Ellos | Shopping | 1.56× | ||
| 09 | Healthy diet | Health | 1.56× | ||
| 10 | Bulgarian lev | Politics & Society | 1.56× | ||
| 11 | Shrimp | Food & Beverages | 1.55× | ||
| 12 | Sauce | Food & Beverages | 1.55× | ||
| 13 | Cake decorating | Food & Beverages | 1.54× | ||
| 14 | Smântână | Food & Beverages | 1.54× | ||
| 15 | Blouse | Fashion & Accessoires | 1.53× | ||
| 16 | Home décor products | Home & Garden | 1.53× | ||
| 17 | Sandal | Fashion & Accessoires | 1.53× | ||
| 18 | Cupcake | Food & Beverages | 1.51× | ||
| 19 | Cookbook | Food & Beverages | 1.50× | ||
| 20 | Joint | Health | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.27× | |
| Creativity | OPEN | 1.00× | |
| Early Adopter Mentality | POWER | 0.97× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.61× | |
| Design Affinity | PREMIUM | 0.64× | |
| Travelling | THRILL | 0.72× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Recipes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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