A data profile of the people who buy, follow and care about Recipes in Portugal — modelled from more than twelve digital signal sources. Recipes has an estimated audience of 4,109,239 people in Portugal.
The average Recipes fan in Portugal is 47.6 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Culinary art, Lindås, Revenue, with strongest over-indexing on Culinary art (1.6× the country average).
Demographically, the Recipes audience skews more female with an average age of 47.6, and over-indexes on personality traits such as Creativity, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Recipes fan in Portugal is more female, around 47.6 years old, with strong Creativity tendencies and a notable affinity for Culinary art.
The key figures that characterise the Recipes profile in Portugal.
65.7% are female, 34.3% are male, average age 47.6.
| Metric | Value |
|---|---|
| Female | 65.7% |
| Male | 34.3% |
| Average age | 47.6 |
| Estimated audience size | 4,109,239 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 12% | |
| 30-39 | 17% | |
| 40-49 | 27% | |
| 50+ | 40% |
of the worldwide Recipes audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 20.7% |
| Italy | 5.0% |
| Brazil | 4.6% |
Where the Recipes audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Leiria District | ~300K | 1.52× | |
| 02 | Setúbal District | ~700K | 1.48× | |
| 03 | Faro District | ~400K | 1.32× | |
| 04 | Azores | ~100K | 1.19× | |
| 05 | Lisbon District | ~1.5M | 1.11× | |
| 06 | Aveiro District | ~300K | 1.08× | |
| 07 | Porto District | ~900K | 1.06× | |
| 08 | Santarém District | ~200K | 1.06× | |
| 09 | Braga District | ~400K | 1.05× | |
| 10 | Coimbra District | ~200K | 1.04× | |
| 11 | Madeira | ~100K | 1.00× | |
| 12 | Viana do Castelo District | ~100K | 0.98× | |
| 13 | Castelo Branco District | ~70K | 0.95× | |
| 14 | Viseu District | ~100K | 0.93× | |
| 15 | Bragança District | ~40K | 0.91× | |
| 16 | Évora District | ~60K | 0.90× | |
| 17 | Portalegre District | ~40K | 0.90× | |
| 18 | Beja District | ~60K | 0.89× | |
| 19 | Guarda District | ~50K | 0.89× | |
| 20 | Vila Real District | ~70K | 0.88× |
The strongest cross-interests of the Recipes audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sanofi | Health | 1.69× | ||
| 02 | Tablespoon | Home & Garden | 1.69× | ||
| 03 | Emoticon | Internet & Social Media | 1.66× | ||
| 04 | Titik | Travel & Leisure | 1.65× | ||
| 05 | Market garden | Food & Beverages | 1.63× | ||
| 06 | Growth hormone | Health | 1.62× | ||
| 07 | Mundo das mulheres | Shopping | 1.62× | ||
| 08 | Tunisian crochet | Home & Garden | 1.61× | ||
| 09 | Culinary art | Arts & Culture | 1.60× | ||
| 10 | Lindås | Travel & Leisure | 1.60× | ||
| 11 | Revenue | Business & Career | 1.59× | ||
| 12 | Diabetes mellitus awareness | Health | 1.59× | ||
| 13 | Melhor com Saúde | Kids & Family | 1.59× | ||
| 14 | Dish (food) | Food & Beverages | 1.54× | ||
| 15 | Ana Maria Braga | Movies & TV | 1.54× | ||
| 16 | Roberto Carlos (singer) | Music & Radio | 1.53× | ||
| 17 | National Organization for Women | Politics & Society | 1.53× | ||
| 18 | Fátima Lopes | Movies & TV | 1.51× | ||
| 19 | They Live | Movies & TV | 1.51× | ||
| 20 | Panela | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.09× | |
| Mindfulness | BALANCE | 0.93× | |
| Spirituality | BALANCE | 0.93× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.51× | |
| Patriotism | CONSERVATISM | 0.55× | |
| Risk Appetite | THRILL | 0.58× |
Recipes has an estimated audience of 4,109,239 people in Portugal, concentrated in Lisbon District and Porto District.
65.7% of Recipes fans are female, 34.3% are male, with an average age of 47.6 years.
Recipes fans show strongest brand affinity for Culinary art (1.6×), Lindås (1.6×), and Revenue (1.59×) over the country average.
Recipes fans in Portugal are most concentrated in Lisbon District (reach ~1.5M), Porto District (reach ~900K), and Setúbal District (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Recipes itself, the audience over-indexes on Lindås (1.6×), Revenue (1.59×), Dish (food) (1.54×), and Diabetes mellitus awareness (1.59×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Recipes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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