A data profile of the people who buy, follow and care about Recipes in Austria — modelled from more than twelve digital signal sources. Recipes has an estimated audience of 2,103,437 people in Austria.
The average Recipes fan in Austria is 43.8 years old, more female, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include Cake, Cookbook, Baking, with strongest over-indexing on Cake (1.56× the country average).
Demographically, the Recipes audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Early Adopter Mentality, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Recipes fan in Austria is more female, around 43.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Cake.
The key figures that characterise the Recipes profile in Austria.
65.6% are female, 34.4% are male, average age 43.8.
| Metric | Value |
|---|---|
| Female | 65.6% |
| Male | 34.4% |
| Average age | 43.8 |
| Estimated audience size | 2,103,437 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 29% |
of the worldwide Recipes audience comes from Austria.
| Country | Share |
|---|---|
| United States | 20.7% |
| Italy | 5.0% |
| Brazil | 4.6% |
Where the Recipes audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vienna | ~700K | 1.57× | |
| 02 | Tyrol | ~100K | 0.99× | |
| 03 | Salzburg | ~100K | 0.99× | |
| 04 | Vorarlberg | ~70K | 0.99× | |
| 05 | Upper Austria | ~300K | 0.98× | |
| 06 | Styria | ~300K | 0.97× | |
| 07 | Lower Austria | ~300K | 0.96× | |
| 08 | Carinthia (state) | ~100K | 0.95× | |
| 09 | Burgenland | ~50K | 0.94× |
The strongest cross-interests of the Recipes audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cookbook | Food & Beverages | 1.75× | ||
| 02 | Bonprix | Shopping | 1.75× | ||
| 03 | Microwave oven | Home & Garden | 1.71× | ||
| 04 | Cooking show | Food & Beverages | 1.68× | ||
| 05 | Tchibo | Shopping | 1.66× | ||
| 06 | Baking | Food & Beverages | 1.65× | ||
| 07 | Stove | Home & Garden | 1.64× | ||
| 08 | Kitchen stove | Home & Garden | 1.64× | ||
| 09 | Kitchen utensil | Home & Garden | 1.64× | ||
| 10 | Oven | Home & Garden | 1.60× | ||
| 11 | Thermomix | Home & Garden | 1.60× | ||
| 12 | freundin | Fashion & Accessoires | 1.59× | ||
| 13 | Natural foods | Food & Beverages | 1.58× | ||
| 14 | Magic cookie | Technology & Electronics | 1.58× | ||
| 15 | Ernsting's family | Shopping | 1.57× | ||
| 16 | Cake | Food & Beverages | 1.56× | ||
| 17 | Culinary art | Arts & Culture | 1.55× | ||
| 18 | Dish (food) | Food & Beverages | 1.53× | ||
| 19 | Foodie | Food & Beverages | 1.52× | ||
| 20 | Organic product | Food & Beverages | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.95× | |
| Price Sensitivity | PREMIUM | 0.92× | |
| Patriotism | CONSERVATISM | 0.91× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.59× | |
| Travelling | THRILL | 0.68× | |
| Social Media Usage | JOY | 0.72× |
Recipes has an estimated audience of 2,103,437 people in Austria, concentrated in Vienna and Lower Austria.
65.6% of Recipes fans are female, 34.4% are male, with an average age of 43.8 years.
Recipes fans show strongest brand affinity for Cake (1.56×), Cookbook (1.75×), and Baking (1.65×) over the country average.
Recipes fans in Austria are most concentrated in Vienna (reach ~700K), Lower Austria (reach ~300K), and Upper Austria (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Recipes itself, the audience over-indexes on Cookbook (1.75×), Baking (1.65×), Foodie (1.52×), and Oven (1.6×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Recipes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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