A data profile of the people who buy, follow and care about Organic product in Austria — modelled from more than twelve digital signal sources. Organic product has an estimated audience of 839,731 people in Austria.
Organic product has an estimated audience of 839,731 people in Austria. 68.0% are female, 32.0% are male, average age 43.3. Top brand affinities: Billa (supermarket), Local food, Natural skin care, Italian cuisine, Do it yourself (DIY).
Top brand affinities include Billa (supermarket), Local food, Natural skin care, with strongest over-indexing on Billa (supermarket) (1.68× the country average).
Demographically, the Organic product audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Indulgence, Sustainability.
The typical Organic product fan in Austria is more female, around 43.3 years old, with strong Indulgence tendencies and a notable affinity for Billa (supermarket).
The key figures that characterise the Organic product profile in Austria.
68.0% are female, 32.0% are male, average age 43.3.
| Metric | Value |
|---|---|
| Female | 68.0% |
| Male | 32.0% |
| Average age | 43.3 |
| Estimated audience size | 839,731 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 29% |
of the worldwide Organic product audience comes from Austria.
| Country | Share |
|---|---|
| United States | 14.9% |
| Japan | 5.7% |
| Italy | 4.5% |
The strongest cross-interests of the Organic product audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Natural skin care | Beauty & Wellness | 4.23× | ||
| 02 | Hair conditioner | Beauty & Wellness | 4.12× | ||
| 03 | Face powder | Beauty & Wellness | 3.95× | ||
| 04 | Fast casual restaurants | Food & Beverages | 3.56× | ||
| 05 | Local food | Food & Beverages | 3.45× | ||
| 06 | Italian cuisine | Food & Beverages | 3.03× | ||
| 07 | Pet store | Pets & Animals | 2.54× | ||
| 08 | C&A | Shopping | 2.37× | ||
| 09 | Breakfast | Food & Beverages | 2.20× | ||
| 10 | Renovation | Home & Garden | 2.11× | ||
| 11 | Skin care | Beauty & Wellness | 2.03× | ||
| 12 | Organic farming | Food & Beverages | 1.94× | ||
| 13 | Happiness | Health | 1.81× | ||
| 14 | Do it yourself (DIY) | Home & Garden | 1.80× | ||
| 15 | Ryanair | Travel & Leisure | 1.69× | ||
| 16 | Billa (supermarket) | Shopping | 1.68× | ||
| 17 | Luxury goods | Fashion & Accessoires | 1.64× | ||
| 18 | Hornbach | Shopping | 1.61× | ||
| 19 | Quality of life | Health | 1.56× | ||
| 20 | Recipes | Food & Beverages | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 2.05× | |
| Sustainability | BALANCE | 1.89× | |
| Design Affinity | PREMIUM | 1.79× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.66× | |
| Need for Security | CONSERVATISM | 0.76× | |
| Spirituality | BALANCE | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Organic product. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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