Rascasse Audience Intelligence

Recipes Audience in Argentina

A data profile of the people who buy, follow and care about Recipes in Argentina — modelled from more than twelve digital signal sources. Recipes has an estimated audience of 2,776,817 people in Argentina.

Recipes has an estimated audience of 2,776,817 people in Argentina. 74.5% are female, 25.5% are male, average age 41.0. Top brand affinities: ANSES, Ravenna, Positive real numbers, Guillermo del Toro, Leonardo Favio.

Top brand affinities include ANSES, Ravenna, Positive real numbers, with strongest over-indexing on ANSES (1.64× the country average).

Demographically, the Recipes audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Indulgence, Sports Activity.

The typical Recipes fan in Argentina is more female, around 41.0 years old, with strong Indulgence tendencies and a notable affinity for ANSES.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-17.

Section 01

At a glance

The key figures that characterise the Recipes profile in Argentina.

Audience size
2.8M
in Argentina
Gender
74.5%
25.5% male
Age
41.0
average years
Country rank
#207
Topic in Argentina
Fig. 01

Search interest · 12-month trend

+159%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Recipes fans

74.5% are female, 25.5% are male, average age 41.0.

Fig. 02

Gender split

74.5%
Female
25.5%
Male
Demographic split for Recipes audience in Argentina
MetricValue
Female74.5%
Male25.5%
Average age41.0
Estimated audience size2,776,817
Fig. 03

Age distribution

Ø 41.0
average years
Age distribution of the Recipes audience in Argentina
Age bracketShare%
16-1916%
20-2919%
30-3920%
40-4921%
50+25%
Fig. 04

Worldwide distribution

0.6%

of the worldwide Recipes audience comes from Argentina.

Worldwide audience distribution share by country for Recipes
CountryShare
United States20.7%
Italy5.0%
Brazil4.6%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Recipes audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Recipes audience
#·InterestCategoryAffinity×
01Jean JaurèsPolitics & Society1.75×
02RavennaTravel & Leisure1.74×
03Tunisian crochetHome & Garden1.67×
04ANSESPolitics & Society1.64×
05Cake ArtFood & Beverages1.64×
06Leonardo FavioMovies & TV1.63×
07Rheumatoid Arthritis awarenessHealth1.63×
08CumanáTravel & Leisure1.62×
09Positive real numbersTechnology & Electronics1.60×
10Romeo and JulietArts & Culture1.59×
11Arthritis awarenessHealth1.58×
12Espiritu SantoTravel & Leisure1.58×
13Marco Antonio SolísMusic & Radio1.58×
14TL NovelasMovies & TV1.57×
15Guillermo del ToroMovies & TV1.54×
16Mayo ClinicHealth1.53×
17Stitch (textile arts)Fashion & Accessoires1.52×
18PimpinelaMusic & Radio1.51×
19Virtual machineTechnology & Electronics1.50×
20Mnet Asian Music AwardsMusic & Radio1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Recipes audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Recipes audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.25×
Sports ActivityPOWER1.14×
Career OrientationPOWER1.08×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Recipes audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.58×
PatriotismCONSERVATISM0.65×
IndividualismJOY0.67×
1.00× baseline
Appendix

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How to read this data

Audience size is the estimated number of people in Argentina who actively search for Recipes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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