A data profile of the people who buy, follow and care about ANSES in Argentina — modelled from more than twelve digital signal sources. ANSES has an estimated audience of 2,666,956 people in Argentina.
ANSES has an estimated audience of 2,666,956 people in Argentina. 81.0% are female, 19.0% are male, average age 42.8. Top brand affinities: Carrefour, Religion, Credit (finance), Do it yourself (DIY), Online newspaper.
Top brand affinities include Carrefour, Religion, Credit (finance), with strongest over-indexing on Carrefour (1.7× the country average).
Demographically, the ANSES audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Tradition, Spirituality.
The typical ANSES fan in Argentina is more female, around 42.8 years old, with strong Tradition tendencies and a notable affinity for Carrefour.
The key figures that characterise the ANSES profile in Argentina.
81.0% are female, 19.0% are male, average age 42.8.
| Metric | Value |
|---|---|
| Female | 81.0% |
| Male | 19.0% |
| Average age | 42.8 |
| Estimated audience size | 2,666,956 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 22% | |
| 30-39 | 20% | |
| 40-49 | 16% | |
| 50+ | 31% |
The strongest cross-interests of the ANSES audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Credit (finance) | Business & Career | 2.41× | ||
| 02 | Online newspaper | News | 2.06× | ||
| 03 | Do it yourself (DIY) | Home & Garden | 1.89× | ||
| 04 | Tarot | Health | 1.83× | ||
| 05 | Internet & Social Media | 1.82× | |||
| 06 | Supermarket | Shopping | 1.80× | ||
| 07 | Pharmacy | Business & Career | 1.79× | ||
| 08 | Tradition | Politics & Society | 1.78× | ||
| 09 | Religion | Business & Career | 1.75× | ||
| 10 | Jesus | Politics & Society | 1.75× | ||
| 11 | Atlético Madrid | Sports | 1.71× | ||
| 12 | Carrefour | Shopping | 1.70× | ||
| 13 | Visa Inc. | Business & Career | 1.67× | ||
| 14 | La Liga | Sports | 1.67× | ||
| 15 | Recipes | Food & Beverages | 1.64× | ||
| 16 | EBay | Shopping | 1.62× | ||
| 17 | Horror movies | Movies & TV | 1.58× | ||
| 18 | Insurance | Business & Career | 1.55× | ||
| 19 | Home Appliances | Home & Garden | 1.52× | ||
| 20 | Banking | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.78× | |
| Spirituality | BALANCE | 1.75× | |
| Convenience Orientation | PREMIUM | 1.70× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.51× | |
| Early Adopter Mentality | POWER | 0.59× | |
| Quality Awareness | PREMIUM | 0.59× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Argentina who actively search for ANSES. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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