A data profile of the people who buy, follow and care about Reddit in Argentina — modelled from more than twelve digital signal sources. Reddit has an estimated audience of 2,219,444 people in Argentina.
Reddit has an estimated audience of 2,219,444 people in Argentina. 54.7% are female, 45.3% are male, average age 41.5. Top brand affinities: LinkedIn, FIFA Club World Cup, TikTok, Python (programming language), Wikipedia.
Top brand affinities include LinkedIn, FIFA Club World Cup, TikTok, with strongest over-indexing on LinkedIn (3.52× the country average).
Demographically, the Reddit audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Indulgence, Career Orientation.
The typical Reddit fan in Argentina is balanced, around 41.5 years old, with strong Indulgence tendencies and a notable affinity for LinkedIn.
The key figures that characterise the Reddit profile in Argentina.
54.7% are female, 45.3% are male, average age 41.5.
| Metric | Value |
|---|---|
| Female | 54.7% |
| Male | 45.3% |
| Average age | 41.5 |
| Estimated audience size | 2,219,444 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 21% | |
| 50+ | 25% |
of the worldwide Reddit audience comes from Argentina.
| Country | Share |
|---|---|
| United States | 28.6% |
| China | 12.7% |
| Germany | 4.9% |
The strongest cross-interests of the Reddit audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Python (programming language) | Technology & Electronics | 6.77× | ||
| 02 | Comedy club | Movies & TV | 6.53× | ||
| 03 | Big Brother (TV series) | Movies & TV | 6.05× | ||
| 04 | Grinch | Movies & TV | 4.13× | ||
| 05 | Angelique Boyer | Movies & TV | 4.05× | ||
| 06 | Internet & Social Media | 3.52× | |||
| 07 | Keanu Reeves | Movies & TV | 3.32× | ||
| 08 | Erlang (programming language) | Technology & Electronics | 3.12× | ||
| 09 | Humorism | Literature | 3.01× | ||
| 10 | Wikipedia | Internet & Social Media | 2.90× | ||
| 11 | Javier Milei | Politics & Society | 2.70× | ||
| 12 | FIFA Club World Cup | Sports | 2.59× | ||
| 13 | Jacob Elordi | Movies & TV | 2.06× | ||
| 14 | ABC | Movies & TV | 2.02× | ||
| 15 | Chat GPT | Technology & Electronics | 1.99× | ||
| 16 | Gemini | Technology & Electronics | 1.92× | ||
| 17 | ANSES | Politics & Society | 1.82× | ||
| 18 | TikTok | Internet & Social Media | 1.73× | ||
| 19 | Country music | Music & Radio | 1.66× | ||
| 20 | Betano | Games | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 2.94× | |
| Career Orientation | POWER | 1.98× | |
| Design Affinity | PREMIUM | 1.92× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.59× | |
| Individualism | JOY | 0.72× | |
| Risk Appetite | THRILL | 1.13× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Argentina who actively search for Reddit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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