A data profile of the people who buy, follow and care about La Liga in Argentina — modelled from more than twelve digital signal sources. La Liga has an estimated audience of 1,458,717 people in Argentina.
La Liga has an estimated audience of 1,458,717 people in Argentina. 39.5% are female, 60.5% are male, average age 33.8. Top brand affinities: La Nación (San José), ANSES, FIFA Club World Cup, Mauro Icardi, Ontology.
Top brand affinities include La Nación (San José), ANSES, FIFA Club World Cup, with strongest over-indexing on La Nación (San José) (2.02× the country average).
Demographically, the La Liga audience skews more male with an average age of 33.8, and over-indexes on personality traits such as Career Orientation, Indulgence.
The typical La Liga fan in Argentina is more male, around 33.8 years old, with strong Career Orientation tendencies and a notable affinity for La Nación (San José).
The key figures that characterise the La Liga profile in Argentina.
39.5% are female, 60.5% are male, average age 33.8.
| Metric | Value |
|---|---|
| Female | 39.5% |
| Male | 60.5% |
| Average age | 33.8 |
| Estimated audience size | 1,458,717 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 35% | |
| 20-29 | 22% | |
| 30-39 | 16% | |
| 40-49 | 13% | |
| 50+ | 13% |
of the worldwide La Liga audience comes from Argentina.
| Country | Share |
|---|---|
| Spain | 11.5% |
| United States | 6.8% |
| Brazil | 5.7% |
The strongest cross-interests of the La Liga audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | La Nación (San José) | News | 2.02× | ||
| 02 | Ravenna | Travel & Leisure | 1.87× | ||
| 03 | Positive real numbers | Technology & Electronics | 1.84× | ||
| 04 | América Televisión | Movies & TV | 1.74× | ||
| 05 | Monarchy | Politics & Society | 1.74× | ||
| 06 | Mauro Icardi | Sports | 1.73× | ||
| 07 | ANSES | Politics & Society | 1.67× | ||
| 08 | Holy Spirit | Politics & Society | 1.61× | ||
| 09 | Attachment theory | Kids & Family | 1.59× | ||
| 10 | Ephemera | Politics & Society | 1.58× | ||
| 11 | Angelique Boyer | Movies & TV | 1.57× | ||
| 12 | Tragedy | Literature | 1.57× | ||
| 13 | Pope John Paul II | Politics & Society | 1.55× | ||
| 14 | San Martín de San Juan | Sports | 1.55× | ||
| 15 | FIFA Club World Cup | Sports | 1.54× | ||
| 16 | Atlético Tucumán | Sports | 1.54× | ||
| 17 | Iberia (airline) | Travel & Leisure | 1.52× | ||
| 18 | Gaturro | Literature | 1.52× | ||
| 19 | Cancer awareness | Health | 1.51× | ||
| 20 | Ontology | Health | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.54× | |
| Indulgence | JOY | 1.53× | |
| Sports Activity | POWER | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.45× | |
| Individualism | JOY | 0.70× | |
| Design Affinity | PREMIUM | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Argentina who actively search for La Liga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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