A data profile of the people who buy, follow and care about Tarot in Argentina — modelled from more than twelve digital signal sources. Tarot has an estimated audience of 1,440,134 people in Argentina.
Tarot has an estimated audience of 1,440,134 people in Argentina. 77.0% are female, 23.0% are male, average age 40.6. Top brand affinities: La Nación (San José), Cartomancy, ANSES, Tarot card games, Occult.
Top brand affinities include La Nación (San José), Cartomancy, ANSES, with strongest over-indexing on La Nación (San José) (1.53× the country average).
Demographically, the Tarot audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Indulgence, Career Orientation.
The typical Tarot fan in Argentina is more female, around 40.6 years old, with strong Indulgence tendencies and a notable affinity for La Nación (San José).
The key figures that characterise the Tarot profile in Argentina.
77.0% are female, 23.0% are male, average age 40.6.
| Metric | Value |
|---|---|
| Female | 77.0% |
| Male | 23.0% |
| Average age | 40.6 |
| Estimated audience size | 1,440,134 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 22% |
of the worldwide Tarot audience comes from Argentina.
| Country | Share |
|---|---|
| United States | 18.9% |
| Japan | 6.4% |
| Brazil | 5.7% |
The strongest cross-interests of the Tarot audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cartomancy | Health | 4.04× | ||
| 02 | French tarot | Politics & Society | 4.00× | ||
| 03 | Tarot card games | Health | 3.93× | ||
| 04 | Playing card | Games | 3.45× | ||
| 05 | Occult | Health | 2.85× | ||
| 06 | Divination | Health | 2.85× | ||
| 07 | Clairvoyance | Politics & Society | 2.78× | ||
| 08 | Quiz | Games | 2.45× | ||
| 09 | Ravenna | Travel & Leisure | 2.38× | ||
| 10 | Esotericism | Health | 2.36× | ||
| 11 | Positive real numbers | Technology & Electronics | 1.92× | ||
| 12 | ANSES | Politics & Society | 1.83× | ||
| 13 | Reiki | Health | 1.80× | ||
| 14 | Cancer awareness | Health | 1.74× | ||
| 15 | Horoscope | Health | 1.71× | ||
| 16 | Astrology | Health | 1.60× | ||
| 17 | Julio Iglesias | Music & Radio | 1.60× | ||
| 18 | Gaturro | Literature | 1.58× | ||
| 19 | Zodiac | Health | 1.54× | ||
| 20 | La Nación (San José) | News | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.51× | |
| Career Orientation | POWER | 1.31× | |
| Sports Activity | POWER | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.59× | |
| Patriotism | CONSERVATISM | 0.59× | |
| Design Affinity | PREMIUM | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Argentina who actively search for Tarot. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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